Consumers Want to Go Green, But High Costs and Quality Issues Stand in the Way According to New ALPLA Survey
18 Junio 2024 - 8:31AM
Business Wire
Survey reveals consumer willingness and
barriers to adopt reusable products, highlighting market
opportunities
A new survey by ALPLA, a global leader in packaging solutions,
uncovers critical barriers to the adoption of reusable products,
pointing to a significant disconnect between consumer intent and
action. Despite a widespread desire to incorporate reusable items
into their daily routines, many are held back by cost and quality
concerns.
This builds on ALPLA’s previous research highlighting a strong
generational shift in favor of sustainable packaging, showing that
while the intent to adopt sustainable practices remains high,
practical barriers such as affordability and perceived quality must
be addressed. ALPLA’s latest findings shed light on an exciting
opportunity for the industry to innovate, making it easier for
everyone to embrace sustainability, address broader environmental
challenges and drive meaningful change in the marketplace.
The 2024 Reusability Survey, conducted for ALPLA by the
third-party platform Pollfish, surveyed 600 U.S. adults. Highlights
from the report include:
- 69% of Americans are willing to buy reusable products,
but 66% have refrained due to high costs, highlighting a major
obstacle in price sensitivity.
- 68% of consumers would increase their use of reusable goods
if cost were not a factor, with 36% indicating significant
increases, suggesting that affordability could greatly enhance
sustainable practices.
- Cost and durability are the primary barriers to purchasing
reusable products, with 28% of respondents citing cost and 21%
citing durability; maintenance and availability follow closely
behind.
- Store incentives are 2.5 times more effective than state
mandates in encouraging the use of reusable shopping bags,
showing a preference for positive reinforcement over regulatory
measures.
“We’re seeing a significant gap between consumers' willingness
to use more eco-friendly products and their actual purchasing
behavior,” said Billy Rice, sustainability manager at ALPLA. “This
presents a strong market opportunity for manufacturers to innovate
and deliver safe, affordable solutions for sustainable living
worldwide.”
The full 2024 Reusability Survey report can be accessed
on ALPLA’s Plastic Reimagined website.
About Plastic Reimagined
Plastic Reimagined, an initiative of ALPLA, is an online
campaign advocating for a circular economy. The website and social
channels strive to educate and innovate with like-minded people
determined to make a difference. Working across the entire value
chain, we collaborate with others to reimagine the future of
plastic through innovation, education, and policy advocacy for
responsible use, effective recycling, and environmental protection.
Join us in shaping a sustainable plastic future:
www.plasticreimagined.org
About the ALPLA Group
ALPLA is one of the leading companies involved in plastic
packaging. Around 23,300 employees worldwide produce custom-made
packaging systems, bottles, caps and molded parts at 196 sites
across 47 countries. In North America, ALPLA specializes in bottles
and caps for the food, beverage, auto, health, beauty, and home
care industries by using conscientious culture to drive purposeful
packaging. ALPLA operates recycling plants for PET and HDPE. The
international network of ALPLA recycling now includes 13 plants,
including 4 joint ventures, in 9 countries: Germany, Italy, Mexico,
Austria, Poland, Romania, Spain, South Africa and Thailand. Other
projects are being realized elsewhere around the world.
www.alpla.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240618987841/en/
Breanne Ngo bngo@ideagrove.com