Banyan Group's flagship brand unveils exclusive
experiences to celebrate connection, community and nature
PHUKET, Thailand, Sept. 26, 2024 /PRNewswire/ -- Banyan Tree,
flagship brand of Banyan Group ("Banyan Tree Holdings Limited" or
the "Group" - SGX: B58) celebrates 30 years since its
inception. To commemorate this milestone, Banyan Tree Hotels &
Resorts worldwide are inviting guests to rediscover the romance of
travel and engage in a curated collection of 30th
anniversary experiences happening from today to 31 December 2024.
Highlights include a series of celebratory events paying homage
to the beginnings of the brand at Banyan Tree Phuket, a variety of
experiences at Banyan Tree Hotels & Resorts globally, a refresh
and expansion of Saffron, the culinary heart of Banyan Tree, as
well as a pledge to fund environmental and social efforts,
reaffirming the Group's commitment to responsible stewardship.
"For three decades, Banyan Tree has provided a sanctuary for
global travellers in awe-inspiring locations around the world.
Since the early years of our founders' journey, they have believed
in the transformative power of travel, which formed the cornerstone
of the Banyan Tree brand," says Eddy
See, CEO of Banyan Group. "Today, Banyan Tree, along with
its brand extensions, Banyan Tree Escape and Banyan Tree Veya, have
planted roots in 13 countries, totalling 36 properties with an
expected 46 more in the pipeline. We are excited to see the brand
continue to flourish in the decades to come," he adds.
Banyan Tree 30th Anniversary: Inspiring Personal
Discovery
Celebrations kicked off earlier this week at Banyan Tree Phuket,
with an exclusive itinerary for guests and friends of the brand to
immerse themselves in the full Banyan Tree experience, inspiring
them to live more thoughtfully and empathetically. From wellbeing
activities to destination dining experiences, cultural immersions,
and outreach to local communities, the celebration festivities
exemplify the romance of travel with authentic experiences.
In the month following, the grand opening of Banyan Tree Dubai
will continue to highlight the brand's 30-year legacy with a
special event featuring a Sunset Soirée and an exclusive Urban
Wellbeing Retreat. A nod to one of Banyan Tree's core pillars of
wellbeing, the retreat exemplifies how transformative wellbeing
travel is about purposeful experiences that nourish the mind, body,
and soul.
Over 60 experiences have also been curated for guests of Banyan
Tree to explore, discover and actively engage with the wonders of
the world and rediscover the romance of travel. From visiting a
Noh Mask artisan with Banyan Tree
Higashiyama Kyoto to participating in the traditional practices of
the Naxi ethnic minority with Banyan Tree Lijiang, immersing in a
Tibetan Bonfire Dance with Banyan Tree Ringha, bonding with loved
ones under the Arabian Milky Way with Banyan Tree AlUla and more,
each experience has been crafted to inspire personal discovery and
deepen our guests' connection to the world.
Saffron: Celebrating Connections, Honouring
Traditions
Banyan Tree introduces a refresh of Saffron, the culinary heart
of the brand. Honouring the essence of Thai culinary artistry and
locally sourced ingredients, the new Saffron interprets heritage
recipes with a contemporary spin, providing a feast for the senses
and connection to the destinations it is in. In celebration of the
30th anniversary, guests are invited to savour Saffron's
refreshed culinary expressions with Banyan Tree Bangkok on the
Saffron Cruise along the Chao Phraya River, as well as with Banyan
Tree Mayakoba's Ixchel dining experience on a traditional Mexican
Trajinera.
Saffron will also soon be introduced to new locations including
Banyan Tree Dubai and Banyan Tree Vabbinfaru.
Embracing the Environment, Empowering People
The flagship Banyan Tree Phuket was built on a rehabilitated tin
mine land, pioneering sustainable hospitality in the nineties.
Paying homage to its founding ethos of 'Embracing the Environment,
Empowering People' and foundations of regenerative tourism, Banyan
Group will be pledging a milestone commitment to the local
Phuket community as part of its
30th anniversary celebrations.
Starting in November, the Group is also pledging USD$1 for
for every direct booking to the initiative 'Rewilding Banyan',
which aims to restore natural habitats in the areas it
operates through pocket forests that enhance biodiversity, combat
climate change, and support the wellbeing of local communities.
For high-resolution images, please download here
ABOUT BANYAN TREE
Banyan Tree (www.banyantree.com) offers a sanctuary to
rejuvenate the mind, body and soul in awe inspiring locations
around the globe. Rediscover the romance of travel as you journey
to iconic destinations where authentic, memorable experiences
await. Banyan Tree provides genuine, authentic service and a
distinctive, premium retreat experience.
ABOUT BANYAN GROUP
Banyan Group ("Banyan Tree Holdings Limited" or the "Group" -
SGX: B58) is an independent, global hospitality company with
purpose. The Group prides itself on its pioneering spirit,
design-led experiences and commitment to responsible stewardship.
Its extensive portfolio spans 90 hotels and resorts, over 140 spas
and galleries, and 20 plus branded residences in over 20 countries.
Comprising 12 global brands, including the flagship brand Banyan
Tree, each distinct yet united under the experiential membership
programme withBanyan. The founding ethos of "Embracing the
Environment, Empowering People" is embodied through the Banyan
Global Foundation and Banyan Academy. Banyan Group is committed to
remaining the leading advocate of sustainable travel, with a focus
on regenerative tourism and innovative programmes that elevate the
guest experience.
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