Taking inspiration from Disney's beloved,
multi-generational film, "Fantasia," Pleasing presents a
unique offering across apparel, accessories, nails and
skincare.
LONDON, Oct. 4, 2024
/PRNewswire/ -- This month, Pleasing is excited to present a
landmark collaboration with Disney Fantasia. Disney
Fantasia x Pleasing will introduce a product
collection across apparel, accessories, nails and
skincare.
The Disney Fantasia x Pleasing collection began to
roll out at select Disney Stores on 28th September and
will be available beginning today, Friday 4th October,
on Pleasing.com, DisneyStore.com and
DisneyStore.co.uk. The robust product lineup celebrates three
distinct sequences from the iconic animated film: "The Sorcerer's
Apprentice", "Pastoral Symphony", and "The Dance of The Hours".
Each piece ties back to one of these three sequences and features
original illustrations of unforgettable Disney Fantasia characters,
reimagined through the Pleasing lens.
Drawing heavily from the original black and white animation
sketches, Pleasing has created packaging that furthers
the story. The three Pleasing Polish sets feature rare
art among bursts of colour.
In addition to the three nail polish sets, the Disney Fantasia
x Pleasing collection comprises specially
packaged Hand + Nail Balm and a
brand new flavor of Big Lip HA Moisture Balm, Buttercream, as well
as fifteen apparel pieces including hoodies, crewnecks, button-down
shirts, t-shirts, and sweatpants. Also on offer, ten accessories,
such as tote bags, socks, towels, and journals.
The dynamic collection is unforgettable and as magical as it is
transportive. The Pleasing creative team reveled in the
challenge of translating the groundbreaking use of vivid colour and
legendary storytelling into keepsakes that longtime fans and those
discovering the wonder of both Pleasing and Disney for
the first time may cherish.
For Pleasing, a brand that has made sensation, colour, joy,
and nostalgia a calling card, the enchantment and imagination of
Disney resonates deeply. Disney Fantasia is a particularly special
property in Disney's repertoire—a fan favorite set to some of the
greatest classical music ever composed. Its series
of mini-worlds, each rich in emotion and playfulness,
mirrors Pleasing's aim to craft individual galaxies
like AstroMilk and Fancy Friends.
In preparation for the design process, Pleasing dove
into the Disney archives, drawn immediately to Disney Fantasia's
world of radiant colours, soul-stirring symphonies from composers
including Dukas, Beethoven, and Ponchielli, and a transportive
story told through a series of captivating scenes. Sifting through
archived illustrations and sketches offered
the Pleasing design team a rare look inside Disney's
creative process, ultimately inspiring the creation of an
unexpected and enchanting collection aimed at captivating
both Pleasing and Disney audiences.
Outside of a robust product offering, Pleasing and Disney
collaborated to create a bespoke 3D animation in celebration of the
collection, which debuted at two limited time experiential,
US-based pop-ups in Orlando,
Florida at Disney Springs and Houston, Texas, at the Houston Galleria. As
showcased in previous pop-up destinations such as Chicago, Austin, New
York, London, and
more, Pleasing aims to deliver more than just a place to
shop. Pleasing's experiential spaces become portals into new
worlds. The pop-ups will run through the end of October and will
continue to offer Disney's and Pleasing's shared community the
opportunity to immerse themselves in the magic that is "Fantasia"
in a tactile, sensory way that echoes Walt
Disney's original vision for the film as an
all-encompassing, innovative, and one-of-a-kind
experience.
"Merging Walt Disney Studio's groundbreaking multi-generational
film, Fantasia, with Pleasing's joyful approach to product
creation and experience design creates a collaboration that honors
the past, while pushing the boundaries of what is
possible in the present and the future. The collaboration is about
uniting the magic, emotion and artistry of Pleasing and
Disney Fantasia, and sharing this beautiful convergence with
today's world," Shaun Kearney,
CEO, Pleasing stated.
"When visiting the Disney archives, we had the opportunity to
look through lots of archived and special illustrations which was
very exciting - especially as a child who went to the Disney parks
– getting a peek behind the curtains of how these beautiful movies
and moments are made felt truly inspiring. From very early on,
Fantasia was always in the front of our minds at Pleasing; the
aesthetics, the mood, the bold illustrations, the colours, and
ultimately, the epic world that Disney has created, were very much
a world that resonated with Pleasing. Fantasia feels very
similar in terms of its overall aesthetic and musical influence –
it just felt right for us," said Harry
Lambert, Creative Director, Pleasing.
Tasia Filippatos, president of
Disney Consumer Products, stated, "Partnering with brands like
Pleasing, that are the hallmark of this generation, allows us to
bring the fun and nostalgia of Mickey
Mouse and Fantasia to modern fans in new and relevant ways.
Fusing the creative brilliance and playful escapism of Disney's
beloved classic with Pleasing's aesthetic results in an exciting
collection that delivers something unique and truly magical."
Discover the Disney Fantasia x Pleasing collection,
available now on Pleasing.com, Disneystore.com at
8 a.m. PT and
DisneyStore.co.uk at 9 a.m. BST,
as well as in Disney Store locations in London and New York
City.
Two Pleasing pop-ups filled with the collection's
offerings are now open in celebration of the launch at Disney
Springs in Orlando, Fla., and
Houston, TX. at the Galleria.
Prices start from $25 to $289 / £25 to £289.
About Pleasing
Pleasing is a brand that creates joyful
experiences and products to excite senses, blur boundaries and
reflect our world view. Founded by Harry
Styles, Pleasing is an extension of his universe and
platform to explore different ideas and collaborations. Everything
from Pleasing begins with an emotional narrative, designed to
conjure a feeling. This approach allows us to explore endless
ideas, categories, and characters, moving wherever there's
something Pleasing to be found. We prioritize people and the
planet. Our dreams for Pleasing is to help facilitate a better
future with and for one another. Find your Pleasing.
www.pleasing.com
About Disney Consumer Products
Disney Consumer
Products (DCP) is the division of Disney Experiences that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the Disney Store e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
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SOURCE Disney Consumer Products