October Is National Audiology Awareness Month
08 Octubre 2010 - 12:27PM
Marketwired
Thirty-six million Americans have hearing loss. One in three
developed hearing loss as a result of exposure to loud sounds,
causing noise-induced hearing loss (NIHL).
"NIHL is caused by damage to the hair cells that are found in
our inner ear. Hair cells are small sensory cells that convert the
sounds we hear (sound energy) into electrical signals that travel
to the brain," explains Dr. Cindy Beyer, senior vice president of
HearUSA, Inc. (NYSE Amex: EAR), one of the nation's largest hearing
care companies. "Once damaged, our hair cells cannot grow back,
causing permanent hearing loss."
Most Americans consider hearing loss to be associated with aging
and do not recognize the serious nature of the condition or who is
qualified to diagnose and treat the condition. In response to the
growing number of Americans suffering from hearing loss and the
increased danger of NIHL, HearUSA is joining the American Academy
of Audiology in support of National Audiology
Awareness Month this October.
"To show our support for this initiative, we participated in
AARP's Orlando@50+ annual gathering at the Orange County Convention
Center from September 30 to October 2," said Dr. Beyer. "At this
large consumer event, AARP hosted nearly 25,000 seniors aged
50-plus, which featured an array of life enhancing products and
services.
"We conducted educational seminars, participated in healthcare
panels, provided demonstrations on the latest hearing healthcare
products, and with our portable booth, screened more than 1,000
AARP members. We were encouraged by the response of the members,
and look forward to raising the awareness of NIHL and the
importance of hearing healthcare throughout the month."
If you have trouble hearing conversation in a noisy environment
such as a restaurant, are unable to hear people talk to you without
looking at them, or have a constant ringing in your ears, you may
have a problem with your hearing and need to see an
audiologist.
An audiologist is a doctoral-level health-care professional who
specializes in evaluating, diagnosing, and treating people with
hearing loss and balance disorders. The first step in identifying a
hearing problem is a hearing evaluation by an audiologist.
About HearUSA, Inc. HearUSA (NYSE Amex:
EAR) is the recognized leader in hearing care for the nation's top
managed care organizations through its network of more than 2,000
hearing care providers and 178 company-owned centers. HearUSA is
the nation's only hearing care network accredited by URAC, an
independent, nonprofit health care accrediting organization
dedicated to promoting health care quality through accreditation,
certification and commendation. HearUSA is also the administrator
of the AARP Hearing Care Program, designed to help millions of
Americans aged 50+ who have untreated hearing loss.
HearUSA, Inc. 1250 Northpoint Parkway West Palm Beach, FL 33407
Tel 561-478-8770 www.hearusa.com Contact: Paige Brough
Senior Vice President Email Contact Tel 561-478-8770 (Ext. 134)
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