A Legendary Pairing: Jack in the Box and Ice Cube Put a New Spin on Jack’s Munchie Meal
03 Junio 2024 - 12:16PM
Business Wire
Cube’s Munchie Meal Will be Available at Jack
in the Box Locations Nationwide Starting on June 3rd
Jack in the Box, Inc. (NASDAQ: JACK), the iconic California
brand, is once again celebrating the best of the Golden State. This
time, the brand is collaborating with rapper, songwriter, actor,
film producer, and Jack fan Ice Cube to introduce the newest
iteration of the beloved Munchie Meal.
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the full release here:
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Cube’s Munchie Meal Will be Available at
Jack in the Box Locations Nationwide Starting on June 3rd. (Photo:
Business Wire)
Cube’s Munchie Meal is available at Jack locations nationwide,
on Jackinthebox.com and on the Jack app from June 3 to July 14.
Designed to satisfy the most uninhibited late-night cravings, this
meal features a delectable entree that is a fan favorite, classic
Jack sides and desserts to please your palate:
- Chick-N-Tater Melt: a fan favorite, indulgent buttery
croissant sandwich stuffed with a chicken patty layered with
shredded cheddar cheese, Swiss style cheese, bacon, white cheddar
sauce, ranch, and a hash brown.
- Sides: One classic Jack Taco, Seasoned Curly Fries, Mini
Churros
- Drink: Small Sprite®
- Plus: All guests will receive an Ice Cube emoji sticker
with purchase
The Ice Cube Partnership
16 years after Ice Cube released the hit song “Jack N The Box,”
the two California legends are reuniting. In addition to the new
Munchie Meal, Ice Cube embarks on a creative collaboration with
Jack Box, the legendary CEO (and mascot) of Jack in the Box, in a
series of ads launching on June 3rd — each one featuring Ice Cube’s
original song “Jack N The Box”.
“Not only is Cube a West Coast legend, he also grew up eating
Jack in the Box and is a true fan of the brand,” said Jack in the
Box’s Chief Marketing Officer, Ryan Ostrom. “When we dream up our
ideal partners, someone like Ice Cube is exactly who we hope for —
unexpected and totally authentic. Between him telling us his
favorite late night Jack eats from back in the day, and seeing him
in the studio reliving the iconic Jack N The Box song, this has
been an iconic pairing from the start.”
The Munchie Meal Legacy
In 2013, Jack in the Box first introduced Munchie Meals, boxes
of unique entrees done only the way that Jack can do — ideal for
solo or group-snacking at an incredible value, as part of the
brand’s commitment to satisfying all late night cravings. They
celebrated its 10 year anniversary in 2023 by releasing the first
ever Munchie Meal collaboration with Snoop Dogg. To honor the
occasion, Jack also “Snoopified” a restaurant in Inglewood,
California.
Cube’s Munchie Meal keeps the fun going for another summer of
crave-worthy Munchie Meals you won’t want to miss.
The Wait for the Chick-N-Tater Melt
Since its removal in April 2023, fans have been begging Jack for
the return of the Chick-N-Tater Melt — with mentions and requests
popping up across every social platform.
This summer, Jack is giving fans what they want, and more: the
return of the Chick-N-Tater Melt for a limited time only as part of
the Ice Cube Munchie meal.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered
in San Diego, California, is a restaurant company that operates and
franchises Jack in the Box®, one of the nation's largest hamburger
chains with approximately 2,200 restaurants across 22 states, and
Del Taco®, the second largest Mexican-American QSR chain by units
in the U.S. with approximately 600 restaurants across 16 states.
For more information on both brands, including franchising
opportunities, visit www.jackinthebox.com and www.deltaco.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240603003191/en/
Casey Middleton Public Relations, Jack in the Box
media@jackinthebox.com
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