New Brand Embodies How Mondee is Setting the
New Standard for Meaningful Experiences
Mondee Holdings Inc. (Nasdaq: MOND), the high-growth, travel
technology company and marketplace with a portfolio of global
platforms in the leisure and corporate travel sectors, announces a
transformative rebranding as the company moves to connect with
travelers and travel planners on a deeper, more authentic level.
It’s a new look and new era for Mondee that reflects the company’s
adventurous spirit and significant investment in technological
innovations to offer unparalleled travel experiences.
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the full release here:
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Mondee is unveiling a striking new brand
identity and website to that reflects the company’s adventurous
spirit and significant investment in technological innovations to
offer unparalleled travel experiences. The visual identity was
inspired by a sense of possibility and Mondee’s drive to go beyond
the ordinary. Warm colors, a playful typeface, and a dynamic and
emotive photography style amplify the wonder of travel. A bespoke
graphic inspired by travel paths illuminates the options that
Mondee provides for its customers. The new Mondee brand voice is
clear, spirited, and engaging, ensuring that customers feel they
have a partner that anticipates their needs and helps them have fun
along the way. A messaging playbook helps every user find delight
in Mondee’s diverse offering—whether they’re an industry veteran
who’s seen it all or a traveler setting off on their next
globetrotting adventure. (Graphic: Business Wire)
Mondee has introduced a host of new customer-centric solutions,
including the recent launch of the revolutionary AI-trip planning
tool, Abhi – the most powerful and only fully-integrated personal
AI travel assistant on the market. Abhi represents a revolutionary
leap forward, acting as a personal travel companion dedicated to
helping people plan amazing trips like never before. Using
state-of-the-art AI technology, Abhi offers a suite of services
that take care of the logistics, so travelers can focus on enjoying
the journey.
“Our new brand identity embodies our dedication to constantly
evolving and improving our services to meet the ever-changing needs
of modern travelers,” said Chief Marketing Officer Kymber Lowe.
“It’s meant to inspire and articulate Mondee’s purpose, which is to
be a customer-focused company that speaks to a wide audience. We
are excited to invite customers, partners, and travelers to explore
our revitalized brand and embark on a journey of discovery,
innovation, and unforgettable experiences.”
The rebranding project is the result of a collaborative effort
between Mondee and its New York-based creative partner, Interbrand,
which included a top-to-bottom revamp of its branding, logo,
colors, voice and messaging. The final result is a visual identity
that speaks to Mondee’s technological prowess and also infuses the
brand with a captivating personality that resonates with Mondee’s
many audiences around the world: travel experts, influencers, small
businesses, gig workers and travelers.
Prasad Gundumogula, CEO, Chairman and Founder, Mondee shared,
“Our rebrand signifies a remarkable milestone in Mondee’s journey.
It represents our unwavering commitment to enhancing the travel
experience through technology and our determination to inspire
travelers worldwide. It’s not just about aesthetics but a
reflection of our passion for innovation, currently culminating in
our leading AI applications and spectacular travel marketplace of
personalized choices.”
Chris Campbell, Executive Creative Director at Interbrand,
added, "Mondee's rebrand marks a pivotal moment in the brand's
evolution, reflecting its limitless potential to offer new and
extraordinary experiences. This is a defining moment for a brand
that is ready to set new standards and reinvent its industry."
Key highlights of the rebrand and website relaunch include:
- New logo: Mondee's logo has undergone a significant
update, now featuring a modern and dynamic design that represents
the company's forward-thinking approach. The logo combines sleek,
interconnected lines to form a stylized 'M,' symbolizing the
seamless integration of travel and technology at the heart of
Mondee's mission.
- Enhanced user experience: The redesigned website boasts
a user-centric design, ensuring visitors can effortlessly navigate
and immerse themselves in Mondee's world of possibilities.
- Inspiring and informative content: Mondee's website and
marketplace offer a treasure trove of travel content, inspiring
wanderlust and equipping travelers with valuable insights for their
journeys, shared consistently on Mondee’s social media
platforms.
- Travel path design: With Mondee, our customers move.
Inspired by flight paths, arched lines bouncing across the globe
from one destination to the next, this design direction amplifies
forward movement and opportunity.
- Revamped brand personality: Mondee’s new brand identity
exudes charisma, character, and a sense of curiosity, reflecting
the essence of modern travel and technology. This personality will
shine through in all interactions, from the website to social media
channels.
- Advanced technological features: Mondee leverages
state-of-the-art technology, including robust, proprietary AI, to
provide travelers with personalized recommendations, real-time
updates, and a seamless booking experience, all echoed through its
social media presence.
- Streamlined booking process: The new website enhances
the booking process, empowering users to more easily plan and book
their adventures with confidence and ease.
Mondee welcomes customers, partners and travelers to embark on a
journey of discovery and experience the evolution of travel and
technology at Mondee.com
ABOUT MONDEE
Established in 2011, Mondee is a travel technology company and a
modern travel marketplace with its headquarters based in Austin,
Texas. The company operates 17 offices across the United States and
Canada and has core operations in India, Thailand, and Greece.
Mondee is driving change in the leisure and corporate travel
sectors through its broad array of innovative solutions. The
company’s platform processes over 50 million daily searches and
generates a substantial transactional volume annually. Its network
includes approximately 60,000 leisure travel advisors and gig
economy workers, 500+ airlines, and over one million hotels and
vacation rentals, 30K rental car pickup locations, 50+ cruise
lines. The company also offers packaged solutions and ancillary
offerings that serve a global customer base. On July 19, 2022,
Mondee became publicly traded on the Nasdaq under the ticker symbol
MOND. For further information, visit: mondee.com.
Forward-Looking Statements:
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995, as amended. Forward-looking statements can be identified by
words such as: “believe,” “can”, “"may,” “expects,” “intends,”
“potential,” “plans,” “will” and similar references to future
periods. Examples of forward-looking statements include, among
others, statements we make regarding the Company’s future growth,
performance, business prospects and opportunities, strategies,
expectations, future plans and intentions or other future events
are forward looking statements. Such forward-looking statements are
subject to risks, uncertainties, and other factors, which could
cause actual results to differ materially from those expressed or
implied by such forward-looking statements.
Management believes that these forward-looking statements are
reasonable as and when made. However, the Company cautions you that
these forward-looking statements are subject to risks and
uncertainties, most of which are difficult to predict and many of
which are beyond the control of the Company. Factors that may cause
actual results to differ materially from current expectations
include, but are not limited to, the ability to implement business
plans and forecasts; the outcome of any legal proceedings that may
be instituted against the Company or others and any definitive
agreements with respect thereto; the ability of the Company to grow
and manage growth profitably maintain relationships with customers
and suppliers and retain its management and key employees; the
ability of the Company to maintain compliance with Nasdaq’s listing
standards, and other risks and uncertainties set forth in the
sections entitled “Risk Factors” and “Cautionary Note Regarding
Forward-Looking Statements” in the Company’s Annual Report on Form
10-K/A for the year ended December 31, 2022, filed with the U.S.
Securities and Exchange Commission (the “SEC”) on April 19,
2023 and in the Company’s subsequent filings with the SEC. There
may be additional risks that the Company does not presently know of
or that the Company currently believes are immaterial that could
also cause actual results to differ from those contained in the
forward-looking statements.
Nothing in this press release should be regarded as a
representation by any person that the forward-looking statements
set forth herein will be achieved or that any of the contemplated
results of such forward-looking statements will be achieved. In
light of the significant uncertainties in these forward-looking
statements, you should not rely upon forward-looking statements as
predictions of future events. Except as required by law, Mondee
undertakes no obligation to update publicly any forward-looking
statements for any reason.
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version on businesswire.com: https://www.businesswire.com/news/home/20231011231848/en/
Public Relations pr@mondee.com
Investor Relations ir@mondee.com
Mondee (NASDAQ:MOND)
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