TRFC Traffic.Com (MM)

Market Growth Marks Milestone from the Only U.S. Company to Supply Ad-Supported Traffic Services to Consumers via Television, Radio, Web, and Wireless Platforms Traffic.com, Inc. (NASDAQ:TRFC), the leading provider of personalized traffic information for drivers coast to coast, today announced that the Company has expanded its geographic coverage from 40 to 50 U.S. metropolitan areas. More than 120 million drivers now have access to free, real-time traffic information online and on-the-go. Traffic.com's personalized services are available across multiple media platforms and are designed to put consumers back in the driver's seat with complete control over their road travel decision-making and commuting. Traffic.com's 10 new metropolitan areas are Albany, NY; Birmingham, AL; Greensboro, NC; Indianapolis, IN; Louisville, KY; Nashville, TN; New Orleans, LA; Raleigh-Durham, NC; Tulsa, OK; and Tucson, AZ. The expanded coverage enhances Traffic.com's nationwide solutions and services supplied to business partners, government agencies, and consumers. Gathering, processing, and distributing real-time, digital traffic data since 1998, Traffic.com provides comprehensive coverage of all major U.S. metropolitan areas, including New York, Los Angeles, Boston, Atlanta, San Francisco, Chicago, and Washington, DC. Traffic.com collects data via the combination of proprietary, state-of-the-art roadside traffic sensors, government sources, and locally-specialized operations teams. Since its inception, the Company has advanced the traffic industry with innovative technology to ensure traffic data quality. In addition to ongoing efforts to improve traffic collection through sensor deployment, Traffic.com marks the fourth anniversary of its Traffic Data Excellence Program and continues to focus on the integration of select sources of best-of-breed data obtained from vehicle-based toll tags, GPS-based devices, and cellular signaling. "Smart growth, strategic partnerships and superior technology have kept us at the forefront of the traffic information industry," said Robert N. Verratti, chief executive officer, Traffic.com. "Reaching the 50-metropolitan area milestone is another manifestation of our leadership and consumer service offerings." Receiving Traffic.com content based on the best digital data and most advanced traffic information management system, daily commuters across the country benefit from crucial information that is free, personalized, real-time, and accurate. Traffic.com also delivers content for all 50 U.S. metropolitan areas to business partners for online, mobile, and in-vehicle applications; cable and broadcast television; and terrestrial and satellite radio. Government agencies and Departments of Transportation across the country also utilize Traffic.com's data and services for infrastructure planning purposes, as well as commuter and traveler systems. "We believe Traffic.com is the first choice for business partners and consumers seeking the highest quality traffic information. Our ability to ensure we are the preferred provider is demonstrated by recent agreements with top-tier global partners like AOL, Microsoft, and Garmin International Inc.," said Robert N. Verratti. "The combination of our superior traffic data and integrated advertising platform positions us to lead in the delivery of relevant, personalized traffic information when, where and how consumers want to receive it." Included in personalized reports is up-to-the-minute traffic data including drive times, delays, incidents, average speed, and slowest speed along a route, as well as indication of worsening or improving congestion trends, for 50 metropolitan areas via 1-866-MY-TRAFC (1-866-698-7232), the Company's free, interactive traffic hotline. Drivers can also register to receive free phone alerts, mobile e-mail alerts, and desktop email alerts all available through www.traffic.com. As companies increasingly look for customized, compelling options for delivering their brand messages, Traffic.com is able to offer access to consumers at a point-of-action by combining messages with Traffic.com's compelling, localized content in the 50 metropolitan areas. Offering integrated advertising programs that include television sponsorships, radio promotions, an extensive Web site partner network and my traffic.com(TM) personalized mobile services, Traffic.com provides advertisers the ability to target consumers with messages tied to information they need multiple times per day. Traffic.com is the first in the industry to pioneer pinpoint mobile advertising opportunities that enable advertisers to communicate highly-targeted localized messages in a friendly, non-intrusive style to navigation device users every time they calculate a route or request traffic information via the mobile device. About Traffic.com Traffic.com(R) is the leading provider of personalized traffic information for drivers coast to coast. Through the industry's most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 50 metropolitan areas. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes AOL, Microsoft, The Weather Channel(R), Comcast, Garmin International Inc., Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. trfc-g Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. The Traffic.com logo and my traffic.com are trademarks and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006