- Chipotle is an official partner of TEKKEN 8, the biggest
fighting game release of 2024
- For the first time, players can earn in-game currency with
digital orders on the Chipotle app and Chipotle.com and through the
Chipotle Rewards Exchange
- The TEKKEN 8 Battle Bowl, a digital menu item built for
and by the TEKKEN community, will be featured on the
Chipotle app and Chipotle.com for a limited time
- The 2024 Chipotle Challenger Series (CCS) will feature
TEKKEN 8 as its title game. Hosted in collaboration with
Sony Interactive Entertainment, the maker of the
PlayStation® brand of products, the event will be the
first-ever sponsor-branded tournament within the
PlayStation® Tournaments ecosystem
- After eliciting massive fanfare in 2023, Chipotle will return
as the presenting partner of the 2024 Evolution Championship Series
(Evo) in Las Vegas
NEWPORT
BEACH, Calif., April 8,
2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced its partnership with TEKKEN 8, the
latest installment of the legendary fighting game franchise from
Bandai Namco Entertainment America Inc. Chipotle will give
TEKKEN 8 players the opportunity to earn in-game currency
through digital entrée purchases made on the Chipotle app and
Chipotle.com.
In addition to the in-game currency offer, Chipotle is
launching a new digital menu item inspired by TEKKEN™ fans,
featuring TEKKEN 8 as the title game for the 2024 Chipotle
Challenger Series, and serving as the presenting partner of the
2024 Evolution Championship Series (Evo).
Rewarding TEKKEN Fans Through Real
Food
Starting today, Chipotle will offer TEKKEN 8
players the opportunity to earn premium in-game currency when
ordering through the Chipotle app or Chipotle.com and using the
promo code EWGF623 while supplies last*. As a nod to the
TEKKEN community, the code EWGF623 pays homage to the iconic
"Electric Wind God Fist" move.
With every qualifying order placed, players will receive a code
for 500 TEKKEN COINS while supplies last, allowing them
to purchase various costumes and items in the official TEKKEN
8 in-game shop. Chipotle Rewards members can also redeem 250
points in the Chipotle Rewards Exchange to receive an additional
code for 500 TEKKEN COINS**. Players can learn more about
the TEKKEN 8 in-game currency offer by visiting:
chipotle.com/TEKKEN8.
Introducing: The TEKKEN 8 Battle Bowl
During
the TEKKEN World Tour Finals in January, TEKKEN gave
its followers on X the opportunity to vote for the ingredients
that they think should be featured in the first official
TEKKEN-inspired menu item at Chipotle. After more than
38,000 votes, TEKKEN fans chose the following burrito bowl
order:
- Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Roasted
Chili-Corn Salsa, Fajita Veggies, Cheese, and Guac.
The TEKKEN 8 Battle Bowl is available exclusively on the
Chipotle app and Chipotle.com for a limited time.
2024 Chipotle Challenger Series
Chipotle's 2024
edition of its signature esports competition will be hosted in
partnership with Sony Interactive Entertainment and feature
TEKKEN 8 as its title game. The 2024 Chipotle Challenger
Series will be the first-ever branded tournament on the
PlayStation® Tournaments platform, and the Grand Finals
event will be broadcast live on the PlayStation® esports
Twitch and YouTube channels on Saturday, May 4.
All eligible competitors in the Chipotle Challenger Series will
earn free chips & guac from Chipotle. The two (2) winners of
the Chipotle Challengers Series Grand Finals will receive Free
Chipotle for a Year, a trip to Evo 2024 in Las Vegas, a share of $20,000 USD cash prizing, and more.
Chipotle Challenger Series prizing is subject to eligibility and
additional terms and conditions. Players can learn more about the
2024 Chipotle Challenger Series at
https://playst.cc/chipotle-challenger-series.
Evolution Championship Series (Evo) 2024 Presented By
Chipotle
For the second consecutive year, Chipotle will
serve as a presenting sponsor of the Evolution Championship Series
(Evo) in Las Vegas. Building upon
its success in 2023, Chipotle will have an on-site Community Lounge
at the event and will fuel early bracket runs by providing free
entrée cards to pool winners. The brand will also introduce
"Chipotle Extra Match" segments during the live broadcast, reducing
downtime for viewers and providing coverage opportunities for
players who would not otherwise be featured on-broadcast.
"The amazing reception we received from the Fighting Game
Community in 2023, notably Evo attendees cheering for our ads when
they aired during the competition, has inspired us to double down
on our investment in FGC," said Chris
Brandt, Chief Brand Officer
at Chipotle. "Gaming is a force shaping culture, so it's imperative
that we show up in the right way for this passionate community by
providing real value and access to exclusive experiences."
*AVAILABLE WHILE SUPPLIES LAST. Beginning on 4/8/24, up to the
first 20,000 people who purchase a regular-priced entrée item
through the Chipotle app or Chipotle.com using the promo code
"EWGF623" at digital checkout will receive one (1) code ("Code")
redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes
are only redeemable on PlayStation 5 and Xbox Series X|S. Promotion
ends the earlier of 8/31/24 or when
all Codes have been claimed. The Code will be delivered to the
email address used to place the order and can be redeemed at
chipotle-t8.com. Code is one-time use. Codes cannot be auctioned,
bartered, or sold. You must have a valid copy of TEKKEN 8
and internet access to use the 500 TEKKEN Coins benefit. Not
valid on orders in store or via third party delivery or ordering
platforms. Limit: one (1) Code per transaction. U.S. only. 13+.
Codes must be redeemed by 10/31/24. Additional restrictions may
apply; void where prohibited. Use of Coins subject to TEKKEN
8's terms and conditions. Chipotle, Bandai Namco Entertainment
America Inc., and their respective parents, affiliates,
subsidiaries, and advertising and promotion agencies and all of
their respective officers, directors, employees, representatives
and agents are not responsible for errors or difficulties of any
kind whether human, mechanical, electronic, computer, network,
typographical, printing or otherwise relating to or in connection
with the offer, including, without limitation, errors or
difficulties which may occur in connection with the administration
of the offer, the processing of orders, the functionality of the
Chipotle apps or websites, or in any offer-related materials. This
offer is in no way administered, executed, or produced
by Bandai Namco Entertainment America Inc. or its affiliates.
Chipotle reserves the right to cancel the offer at any time.
**From 4/8/2024 - 8/31/2024 or
while supplies of up to 4,000 codes last, Chipotle Rewards members
can redeem 250 Chipotle Rewards points in the Rewards Exchange to
receive one (1) unique code ("Code") redeemable for 500
TEKKEN Coins in TEKKEN 8. Codes are only redeemable
on PlayStation 5 and Xbox Series X|S. The Code will be delivered to
the email address associated with your Chipotle Rewards account and
can be redeemed at chipotle-t8.com. You must have a valid copy of
TEKKEN 8 and internet access to use the 500 TEKKEN
Coins benefit. Must redeem by: 10/31/24. Subject to Chipotle
Rewards terms and conditions. Limit: one (1) reward redemption per
member. U.S. only. 13+. Additional restrictions may apply;
void where prohibited. Use of Coins subject to TEKKEN 8's
terms and conditions. Chipotle, Bandai Namco Entertainment America
Inc., and their respective parents, affiliates, subsidiaries, and
advertising and promotion agencies and all of their respective
officers, directors, employees, representatives and agents are not
responsible for errors or difficulties of any kind whether human,
mechanical, electronic, computer, network, typographical, printing
or otherwise relating to or in connection with the offer,
including, without limitation, errors or difficulties which may
occur in connection with the administration of the offer, the
processing of orders, the functionality of the Chipotle apps or
websites, or in any offer-related materials. This offer is in no
way administered, executed, or produced by Bandai Namco
Entertainment America Inc. or its affiliates. Chipotle reserves the
right to cancel the offer at any time.
About Chipotle
Chipotle Mexican Grill, Inc.
(NYSE: CMG) is cultivating a better world by serving responsibly
sourced, classically-cooked, real food with wholesome ingredients
without artificial colors, flavors or preservatives. Chipotle had
over 3,400 restaurants as of December 31,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 115,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco
Group, is a leading global publisher and developer of interactive
entertainment for major video game consoles, PC, online, and
mobile platforms. The company is known for creating many of the
industry's beloved classic franchises such as PAC-MAN®,
GALAGA®, TEKKEN®, SOULCALIBUR®,
and ACE COMBAT®, and publishing the critically acclaimed
DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai
Namco Entertainment America Inc. is also the premier publisher in
the Western hemisphere for anime-based video games including
GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE
PIECE®. Bandai Namco Entertainment America Inc. is
headquartered in Irvine,
California. More information about the company and its
products can be found at http://www.bandainamcoent.com.
TEKKEN™8 & ©Bandai Namco Entertainment Inc.
Press Release ©Bandai Namco Entertainment America Inc.
All other trademarks are properties of their respective owners.
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SOURCE Chipotle Mexican Grill