Premium cruise line expands Global Fresh Fish
Program with Marine Stewardship Council and Aquaculture Stewardship
Council certifications for sustainable and responsible
seafood
SEATTLE, April 8,
2024 /CNW/ -- Holland America
Line is elevating its award-winning dining experience
by becoming the first global cruise line to receive both Marine
Stewardship Council (MSC) and Aquaculture Stewardship
Council (ASC) certifications. The two organizations serve
as the most credible standards worldwide for certified seafood.
The distinguished certifications take Holland America Line's
Global Fresh Fish Program to the next level, underscoring the
brand's commitment to serving guests the highest-quality seafood
that is sourced sustainably when wild-caught and raised responsibly
when farmed according to the strictest global standards.
"Our guests care about the quality and sustainability of the
fresh fish we serve, and so do we," said Gus Antorcha, president, Holland America Line.
"These certifications build on our commitment of bringing
regionally inspired fresh seafood dishes from port to plate in 48
hours. We're proud to partner with two organizations that share our
dedication to protecting the vitality of the oceans we
sail."
Marine Stewardship Council | Aquaculture Stewardship
Council
Marine Stewardship Council's focus is on sustainable wild-caught
seafood, while Aquaculture Stewardship Council works with
responsibly farmed seafood, with both organizations seeking to
minimize environmental impacts. Aligning with both ecolabels
signifies Holland America Line's commitment to programs that
recognize and reward sustainable fishing practices, protect the
ocean environment, and transform the seafood market toward greater
sustainability.
"As the first global cruise line to successfully complete the
Marine Stewardship Council's rigorous Chain of Custody audit,
Holland America Line is extending our important work around
sustainable, ocean-friendly fishing to a new category," said
Erika Feller, Americas Director,
Marine Stewardship Council.
"Consumer interest in sustainable fish options is growing and,
by achieving this commitment, Holland America Line is helping to
support our goal of ensuring responsibly farmed seafood supplies
for future generations," said Chris
Ninnes, CEO, Aquaculture Stewardship Council.
Onboard Dining and Guest Experience
All 11 ships in the fleet are Chain of Custody certified to
serve Marine Stewardship Council and Aquaculture Stewardship
Council certified and labeled seafood, with the full rollout
starting across five Holland America Line ships in May 2024 at the beginning of Europe and Canada/New England season.
They include Volendam in the Canada/New England region, and Rotterdam, Nieuw Statendam, Zuiderdam and
Oosterdam in Europe. Holland
America Line's six ships in
Alaska serve 100% sustainable
seafood under its Responsible Fisheries Management (RFM)
certification.
Guests will be able to enjoy a variety of Marine Stewardship
Council and Aquaculture Stewardship Council certified seafood
dishes in Holland America Line's
Main Dining Room, as well as in Lido Market and onboard specialty
restaurants. Certified seafood from nine regions
worldwide will be incorporated into Holland America Line seafood
offerings: Asia, Australia, Canada/New England, Mexico, Mediterranean, Northern Europe, South America, the Caribbean, and Hawaii.
Onboard menus will indicate the type of certification with a
symbol marked next to the dish using the Marine Stewardship Council
blue fish, Aquaculture Stewardship Council sea green, and
Responsible Fisheries Management logos. While not all seafood
species aboard Holland America Line are currently certified, the
cruise line is working toward 100% accreditation of species that
are eligible to meet the organizations' standards.
Examples of seafood that will fall under the Marine Stewardship
Council and Aquaculture Stewardship Council certification umbrella
on Holland America Line cruises include: Asian Barramundi, Tasmania
Atlantic Salmon, Canadian and New England Haddock, Hawaiian
Swordfish, Mediterranean Sardine, Mexican Tuna, Northern European
Dover Sole, and South American Chilean Seabass, to name a few.
Global Fresh Fish Program
The new certifications are the latest achievements for Holland
America Line's Global Fresh Fish Program. The pioneering initiative
engages a global network of 60 ports to source and serve 80 types
of fresh fish — from port to plate in less than 48 hours — in all
restaurants on board. Guests can find fresh fish and ingredients
native to various regions where the ships sail, yielding
destination-inspired menus and local specialties that tell the
story of each itinerary through cuisine.
Additionally, the Marine Stewardship Council and Aquaculture
Stewardship Council certifications fall on the heels of Holland
America Line becoming the first cruise line to serve 100% fresh,
certified sustainable and traceable wild Alaska seafood on board its six ships in
Alaska through its Responsible
Fisheries Management certification.
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Find Holland America Line on X (formerly
Twitter), Facebook, Instagram and the Holland America
Blog. You can also access all social media outlets via the
home page at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
Holland
America Line has been exploring the
world for 150 years with expertly crafted itineraries,
extraordinary service and genuine connections to the destinations.
Offering an ideal perfectly-sized ship experience, its fleet visits
nearly 400 ports in 114 countries around the world and has shared
the thrill of Alaska for 75 years
— longer than any other cruise line. Holland America Line's 11 vessels feature a diverse
range of enriching activities and amenities focused on destination
immersion and personalized travel. Guests enjoy the best
entertainment at sea each evening and dining venues featuring
exclusive dishes by world-famous chefs. A global fresh fish program
brings more than 80 types of fresh fish on board, sourced and
served locally in regions around the world.
About the Marine Stewardship Council
The Marine
Stewardship Council (MSC) is an international non-profit
organization that sets globally recognized standards for
sustainable fishing and the seafood supply chain. Fisheries
representing 19% of the world's wild marine catch are engaged in
its certification program. For more information visit msc.org and
follow MSC on Instagram @MSCBlueFish.
About the Aquaculture Stewardship Council
Responsible
seafood starts at the farm. ASC's sea green label assures shoppers
that:
- The strictest standards are in place to improve farm
practices
- Seafood in stores actually comes from certified farms
- Farms continue to meet the highest standards
- We are constantly working toward greater sustainability
ASC is the only certification program that can verify your
farmed seafood is what it claims to be, where it came from, how it
was raised and how it got to you. Learn more at
SeaGreenBeGreen.com and follow @asc.usa on Instagram.
CONTACT:
|
Bill Zucker
|
PHONE:
|
800-637-5029,
206-626-9890
|
EMAIL:
|
pr@hollandamerica.com
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/holland-america-line-becomes-first-global-cruise-line-to-receive-international-seafood-certifications-302110451.html
SOURCE Holland America Line