KANSAS CITY, Mo., Feb. 1, 2018 /PRNewswire/ -- DST Systems,
Inc. (NYSE: DST), a leading global strategic advisory, technology,
and operations outsourcing company, through its Research, Analytics
and Consulting group, today released its annual research on the
digital behaviors and expectations of financial advisors. The
report outlines the online experiences advisors say impact their
decisions and some of the ways in which asset management firms can
deepen their relationships with advisors.
![DST Logo (PRNewsFoto/DST Systems, Inc.) DST Logo (PRNewsFoto/DST Systems, Inc.)](https://mma.prnewswire.com/media/11625/dst_systems_inc_logo2500_21100jpg.jpg)
The Digital Engagement Leadership: What It Takes and Why It's
Worth It report analyzed responses from 406 financial advisors
surveyed, in cooperation with Horsesmouth, to identify their online
behaviors and preferences and the digital technologies they are
embracing. Also, DST reviewed and ranked 32 asset managers on the
experiences they deliver across multiple channels through desktop
and mobile devices. Additionally, DST conducted research to
evaluate the sales impact when advisors used websites and
emails.
DIGITAL ENGAGEMENT
LEADERS 2017
|
|
|
LEADING
FIRMS
|
RANK
|
|
|
OppenheimerFunds
|
1
|
Franklin Templeton
Investments
|
2
|
Putnam
Investments
|
3
|
American
Funds
|
4
|
JPMorgan Asset
Management
|
5
|
|
|
© DST Research,
Analytics, and Consulting LLC
|
"As financial advisors become more resistant to sales meetings
and phone calls, a focus on expanding and deepening digital
engagement with existing clients and new prospects can unlock new
business opportunities," said Steven
Miyao, Head of DST's Research, Analytics, and Consulting.
"OppenheimerFunds, Inc. has positioned itself as a leader by
fostering relationships with advisors by making their investment
experts accessible via social media. It also enables advisors to
easily share insights with their social networks."
"In an always on world, advisors have come to expect the
information they are seeking to be available at their
fingertips. They are looking for relatable stories and data
that they can share with clients which highlight the best
intellectual capital our industry has to offer - without promoting
one product over another," said Erik
Schneberger, Head of Brand and Client Experience at
OppenheimerFunds. "Digital engagement is about providing an
interconnected experience for our clients across all touch
points. Our website, blogs, email, social media and
advertising are fully integrated parts of our marketing mix, with
each discrete tactic complementing the others to deliver our firm's
best solutions, tools and insights to provide value to our
clients."
Other key findings include:
- When combined with sales contact, email engagement can lift an
advisor's gross sales by an average of 25%
- 80% of advisors say their digital experiences with an asset
manager influences their perceptions of the firm's
capabilities
- 72.9% of advisors will choose the firm that recommends relevant
content for their needs and interests, when products and
performance are similar
Best practices in social media, online tools, personalization,
email and more are also showcased in the report. Finally, it also
looked at the emerging trends in digital technologies advisors have
embraced elsewhere that asset managers should consider as they plan
their future digital strategy, such as live chats, text messaging,
and voice assistants.
For more information on DST's Digital Engagement Leadership:
What It Takes and Why It's Worth It research, contact
Myra Bartalos, Head of Marketing for
Research, Analytics, and Consulting at
mbartalos@dstsystems.com.
About DST
DST Systems, Inc. (NYSE: DST) is a leading
provider of specialized technology, strategic advisory, and
business operations outsourcing to the financial and healthcare
industries. We assist clients in transforming complexity into
strategic advantage by providing tools and services to help them
stay ahead of and capitalize on ever-changing customer, business
and regulatory requirements in the world's most demanding
industries. For more information, visit the DST website at
www.dstsystems.com.
Media Contact:
Laura M.
Parsons
DST Global Public Relations
+1 816 843 9087
mediarelations@dstsystems.com
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SOURCE DST Systems, Inc.