Introducing Old Spice Total Body Deodorant for 24/7 Freshness from Pits to Toes and Down Below
01 Febrero 2024 - 1:19PM
Business Wire
4 out of 5 dermatologists would recommend a total body
deodorant. Gentle enough to be used all over.
Old Spice, the iconic brand known for its fresh scents and
effective grooming products, is launching a NEW Total Body
Deodorant collection of products designed for use all over to
provide 24/7 freshness from pits to toes and down below.
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the full release here:
https://www.businesswire.com/news/home/20240201944022/en/
Old Spice unveils new Total Body
Deodorant for 24/7 freshness from pits to toes and down below.
Dermatologist-tested and gentle enough to use all over. (Photo:
Business Wire)
Old Spice recently studied men’s attitudes on their body odor
and discovered that 72% of men worry about how they smell on an
average day, with 48% even canceling plans with friends due to fear
of not smelling fresh. Guys reported that concerns over body odor
in the groin, chest and feet leads to other behaviors like taking
multiple showers per day, using powders, wearing multiple layers of
clothing and keeping a distance from others. Body odor can
negatively impact men’s daily lives and none of these solutions
treat body odor at the source.
Old Spice’s NEW Total Body Deodorant collection is
dermatologist-tested with aluminum-free formulas available in three
invigorating forms: Total Body deodorant spray, Total Body
deodorant cream, and Total Body deodorant stick. Each product goes
on clear, provides clinically proven odor protection for up to 72
hours, and is gentle enough to be used all over. With this line,
men can fight body odor anxiety and enjoy the confidence of
smelling fresher than ever.
“Body odor outside the armpits is something most people
experience, but often suffer in silence. We’re working to normalize
total body odor with this approachable line that brings 24/7
freshness from pits to toes and down below with forms meticulously
designed to cater to his personal preferences whether he wants
broad protection or precision application,” said Kate DiCarlo,
Senior Communications Director, Personal Care Portfolio, Procter
& Gamble.
“While body odor is normal, it’s a concern for so many who
aren’t quite sure how to address it beyond their armpits,” said Dr.
Maiysha Jones, Principal Scientist, North America Personal Care at
Procter & Gamble. “In addition to the armpits, body odor
originates from odor-causing bacteria at skin folds like the groin,
abdominal skin folds, and between your toes. Old Spice Total Body
Deodorant has been formulated with a blend of minerals and
skin-friendly ingredients that fight odor-causing bacteria and it’s
gentle enough to use all over.”
The Total Body Deodorant collection includes:
- Total Body Spray: A refreshingly cool spray that allows for
touchless and broad application across the body. Made with 100%
natural nitrogen propellant so you experience the full spectrum of
light, fresh fragrance notes. Available in Vanilla & Shea,
Cucumber & Avocado scents.
- Total Body Cream: This water-based cream is made with lactic
acid, a natural bacteria-fighting part of the skin. It is perfect
for precise application in tight spaces that may be more sensitive.
Available in Vanilla & Shea, Cucumber & Avocado
scents.
- Total Body Stick: Made with shea butter and coconut oil, this
stick allows for easy application at areas where skin rubs
together. It glides on smooth and clear. Available in Vanilla &
Shea, Cucumber & Avocado scents, and Unscented.
The Total Body Deodorant collection is available at major
retailers nationwide for the suggested retail price of $12.99*.
About Old Spice:
Old Spice, an iconic grooming brand with over 80 years of
history, is the No.1 selling anti-perspirant and deodorant brand
for guys in the United States. With a complete product portfolio
including anti-perspirants, deodorants, body washes, body sprays,
shampoos, and hair stylers, Old Spice has become the authority on
grooming experience.
*Pricing at the sole discretion of retailers.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201944022/en/
Madeline Familia madeline.familia@citizenrelations.com
Mel Denson, Procter & Gamble, Old Spice denson.m@pg.com
Procter and Gamble (NYSE:PG)
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