AUBURN
HILLS, Mich. , May 2, 2024
/PRNewswire/ --
- More than 10,000 Jeep® 4x4s took part in the 16-mile-long Jeep
Beach Parade on Sunday morning, April 28
- 40,000-plus Jeep vehicles attended the Volusia County 10-day
event from April 19-28
- Attendance up over last year's event size of 230,000-plus,
final numbers expected next week; vendor show and parking at event
is the largest ever
- Making an appearance on the beach were Easter Jeep Safari
concepts from Jeep brand and Jeep Performance Parts (JPP) by Mopar:
2024 Jeep Willys Dispatcher Concept, 2024 Jeep Wrangler LowDown
Concept and the 2024 Jeep Gladiator Rubicon High Top Concept
- Jeep Beach has donated more than $4
million to local charities through event's weeklong
fundraising efforts through the years
The Jeep® brand joined owners and fans from across the nation to
celebrate the 21st anniversary of Jeep Beach at Daytona Beach,
April 19-28, for a week of
unparalleled open-air freedom and fun in the sun. The event's
attendance surpassed last year's event and saw approximately
40,000-plus Jeep 4x4s join the highly anticipated annual 10-day
event. The Jeep Beach celebratory parade on Sunday morning,
April 28, stretched for over 10 miles
and included more than 10,000 Jeep SUVs.
"Recognized as one of the most significant events exclusively
for Jeep enthusiasts, we celebrated yet another milestone year of
this legendary gathering at Daytona Beach this weekend with over
10,000 Jeep SUVs driving the Jeep Beach Parade," said
Bill Peffer, senior vice president
and head of Jeep brand – North
America. "The Jeep 4x4s and their owners celebrating the
event showed up in force, each as unique and devoted to the brand
as the next, and stretched an incredible 10 miles long along the
parade route."
In addition to the finale parade event on Sunday, April 28 during the weeklong event,
fans were also able to ride the Jeep obstacle course at the
start/finish line of the Daytona International Speedway with a
professional driver in 2024 Jeep 4x4s, including the electrified
Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.
Jeep Beach has donated more than $4
million to local charities through fundraising efforts over
the years. All proceeds raised are distributed to charities
throughout Central Florida
counties. Jeep Beach has supported more than 150 non-profit
organizations.
For additional information about the latest Jeep brand lineup,
visit www.jeep.com.
Jeep Beach
On October 13, 2017, Jeep Beach,
Inc., a 501(c)(3) charity, was founded to enhance fundraising
efforts. Jeep Beach, Inc. operates under the governance of a
seven-member executive board. The Jeep Beach event is supported by
hundreds of volunteers within the community. Jeep Beach, Inc.'s
structure allows the event to provide a first-class experience for
the vendors and participants while increasing fundraising for our
charities.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the
authentic SUV brand that delivers legendary off-road capability,
interior refinement, high-tech features and versatility to people
who seek extraordinary journeys. The Jeep brand delivers an open
invitation to live life to the fullest by offering a broad
portfolio of vehicles that continues to provide owners with a sense
of safety and security to handle any journey with confidence. Jeep
Wave, a premium owner loyalty and customer care program that is
available to the entire Jeep 4x4 lineup, is filled with benefits
and exclusive perks to deliver Jeep brand owners the utmost care
and dedicated 24/7 support. The legendary Jeep brand's off-road
capability is enhanced by a global electrification initiative that
is transforming 4xe into the new 4x4. All Jeep brand vehicles in
North America will offer an
electrified variant by 2025.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis