AUBURN HILLS, Mich.,
June 7,
2024 /PRNewswire/ --
- Jeep® brand retains the No. 1 spot as America's most patriotic
brand in annual Brand Keys
survey
- Jeep and the USO partnership, offering assistance to America
military members, marks 16 years
- As another means of support, the Jeep brand also offers a
Military Incentive Program
- American flags are prominently positioned on doors of the
all-new, all-electric 2025 Jeep Wagoneer S, in addition to the
Grand Cherokee, Wagoneer and Grand Wagoneer in a proud nod to the
brand's 80-plus-year history celebrating freedom and adventure
- The all-new 2025 Jeep Wagoneer S is available to reserve now at
jeep.com
The Jeep® brand, celebrating more than eight decades of freedom,
adventure, passion and authenticity, has again been named as
America's most patriotic brand. For the 23rd year in a row, the
Jeep brand is America's most patriotic*, according to Brand Keys
Most Patriotic Brands survey. Consumers who were surveyed assessed
brands that best embody the value of patriotism in 2024.
"Being recognized as America's most patriotic brand for the 23rd
consecutive year is a testament to our passionate owners and
enthusiasts who whole-heartedly embrace the outdoor adventure and
freedom that our Jeep 4x4s offer, which is second to no other,"
said Bill Peffer, senior vice
president and head of Jeep brand North
America.
To determine the 2024 rankings, Brand
Keys surveyed more than 7,460 consumers, 18 to 65 years of
age, balanced for gender and political affiliation, assessed 1,381
brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The
assessments evaluated brand resonance for the single value of
patriotism, and the Jeep brand was identified as the best for
meeting today's patriotism challenges.
"Patriotism is one of the most powerful values a brand can own.
Jeep has primary ownership of that value, with a real emotional
underpinning. Jeep has a history forged in the past and the
present," said Robert Passikoff,
president and founder of Brand Keys.
"And if there's such a thing as 'patriotic DNA,' it shows up in our
Most Patriotic Brands emotional engagement assessments. In a more
political and partisan marketplace, Jeep has been able to create a
bond with all consumers, which is why Jeep shows up at the top of
the list every year."
The Jeep brand and the USO are also marking 16 years together to
help support and keep the members of the nation's military
connected to everything that gives meaning to their service. More
information can be found at USO.org.
Additionally, through the Jeep brand's Military Incentive
Program, select military personnel are eligible for military bonus
cash to use toward select Jeep brand vehicles. Active, active
reserve, retired military, retired military reserve, 100% disabled
veteran and honorably discharged veterans, within 12 months of
discharge date, are eligible under the program. The offer applies
to purchases and leases on select 2024 and 2023 Jeep brand
vehicles.
Another reward for being a Jeep 4x4 owner is the Jeep Wave, a
premium owner loyalty and customer care program that is available
to the entire Jeep 4x4 lineup, which is filled with exclusive
benefits to deliver Jeep vehicle owners the utmost care and
dedicated 24/7 support.
Jeep brand delivers an open invitation to live life to the
fullest by offering a broad portfolio of vehicles, including Jeep
Cherokee, Compass, Gladiator, Grand Cherokee, three-row Grand
Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler, Wrangler 4xe,
Wagoneer, Grand Wagoneer and now, the introduction of its first
all-electric Jeep in the U.S., the Jeep Wagoneer S. The Wagoneer S,
revealed last week in New York
City, is available to reserve now at
Jeep.com.
Fans can visit the Jeep Store by Amazon for Jeep
merchandise.
*Based on Brand Keys 2002-2024
Most Patriotic Brands Survey
Jeep Brand
Built on more than 80 years of legendary
heritage, Jeep® is the authentic SUV brand that delivers legendary
off-road capability, interior refinement, high-tech features and
versatility to people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a broad portfolio of vehicles that continues to provide
owners with a sense of safety and security to handle any journey
with confidence. Jeep Wave, a premium owner loyalty and customer
care program that is available to the entire Jeep 4x4 lineup, is
filled with benefits and exclusive perks to deliver Jeep brand
owners the utmost care and dedicated 24/7 support. The legendary
Jeep brand's off-road capability is enhanced by a global
electrification initiative that is transforming 4xe into the new
4x4. All Jeep brand vehicles in North
America will offer an electrified variant by 2025.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis