Casino Group: Creation of the Aura Retail alliance
PRESS RELEASE
23 September 2024
Creation of the Aura Retail
alliance:
Intermarché, Auchan and Casino set up
long-term
purchasing partnership
Intermarché, Auchan and
Casino1 have cemented
their long-term purchasing partnership with the creation of the
Aura Retail alliance. This alliance comprises five operational
structures offering purchasing partnerships between the three
groups for a period of 10 years.
At a time when purchasing power remains the
number-one concern for the French, and as we emerge from a period
of high inflation, the Aura Retail alliance and its five
operating structures will capitalize on the strengths and
complementarities of Intermarché-Netto, Auchan and Casino to
strengthen the weight of the three groups in commercial
negotiations with major manufacturers.
The Aura Retail structures will also
offer additional development and innovation opportunities to other
manufacturers with whom the three groups have long-standing
partnerships.
For food purchases, Aura Retail will be
made up of three central purchasing units managed by
Intermarché:
Aura Retail Achats Alimentaires
will operate purchasing synergies for some 200 national brand FMCG
manufacturers for the Intermarché-Netto, Auchan and Casino banners.
The company, based in Massy (91), will be managed by Emmanuel Lavit
(Chairman) and Frederic Lecoq (CEO).
Aura Retail International Food
Services will negotiate international services with major
multinational industrial groups and offer synergies in the many
European countries where the partners are based (Portugal, Spain,
France, Belgium, Luxembourg, Poland, Romania and Hungary). The
Brussels-based company will be managed by Jean-Baptiste Berdeaux
(Chairman of the Board) and Olivier Mercier (CEO).
Aura Retail Private Label will
enable European food manufacturers marketing private labels to
benefit from more efficient market access via joint tender offer by
Intermarché, Auchan and Casino groups. The company, based in Massy
(91), will be managed by Emmanuel Lavit (Chairman), Jérôme Dumont
(Operations Director) and Corinne Aubry-Lecomte (General
Secretary).
For non-food purchases of national
brands, two structures have been set up by Aura Retail and managed
by Auchan:
Aura Retail Achats Non
Alimentaires will offer synergies to the 100 largest
manufacturers selling national non-food brands. The company, based
in Villeneuve-d’Ascq, will be headed by Stéphane Boennec
(Chairman), and Isabelle Saluden (CEO).
Aura Retail International Non-Food
Services will market international services to leading
multinational non-food manufacturers. The Luxembourg-based company
will be managed by Arnaud Bricmont (Chairman of the Board) and
Dimitri Proskurovsky (CEO).
Finally, on the private-label
non-food perimeter, the 3 groups will massify their
purchases via the existing “OIA” (Organisation Intragroupe des
Achats) central purchasing unit, a subsidiary of Auchan. This
company, which already buys private-label non-food ranges for all
countries where Auchan is present, will be able to accept business
volumes from Intermarché and Casino as part of joint tender
offer.
These partnerships are built in strict
compliance with applicable competition law and regulations. They
have been submitted to the relevant competition authorities and
employee representative bodies.
Each partner retains full independence in terms
of its commercial, pricing and promotional policies, as well as in
terms of store network development.
About Groupement Les Mousquetaires
Founded in 1969, the Les Mousquetaires Group
brings together more than 3,000 independent entrepreneurs and
150,000 employees, serving the performance of over 4,000 local
sales outlets in France, Belgium, Poland and Portugal. At the head
of their outlets, Mousquetaires entrepreneurs form a group of
entrepreneurs involved in the socio-economic fabric of their
territories. To meet the needs of the Intermarché, Netto (food);
Bricomarché, Brico Cash, Bricorama (household equipment); Roady and
Rapid Pare-Brise (mobility) banners, the Group has its own support
services (integrated logistics bases, purchasing services, real
estate, etc.), as well as an agri-food division with nearly 60
plants, all located in France. To find out more
Mousquetaires.com X Mousquetaires
About Auchan Retail
As a multi-format and phygital retailer,
Auchan brings together all the formats of the physical food trade
(hypermarkets, local and ultra-local) and digital (drives, home
delivery, click&collect) to offer its customers a pleasurable
shopping experience and a unique, fair and responsible offer. To
make life easier, Auchan puts people at the heart of everything it
does: accessible prices, choice and diversity of offer, quality of
service. A responsible economic player, Auchan supports agriculture
and the agri-food industry by acting as close as possible to the
regions through the 54,714 employees of its 630 sales outlets. In
2023, the company recorded over 340 million visits to its stores
and e-commerce sites. To follow us: www.auchan-retail.fr - Twitter
@auchannews - LinkedIn Auchan Retail
About Groupe Casino
Groupe Casino is a key player in the French
retail market, with over 8,600 stores*. The leading convenience
retailer with 6,300 stores in this format, it is also No. 2 in
non-food e-commerce with its Cdiscount brand. The Group has built
up a portfolio of solid, dynamic and complementary brands thanks to
a workforce of over 44,000 people driven by their passion for
retail and customer service and has generated net sales of 9
billion euros by 2023. With a clear vision of the changes taking
place in the sector, its ambition is to accelerate the
transformation of retailing. This is why all the Group's retail
activities are positioned in the formats of the future:
convenience, premium and e-commerce. *Data at 12/31/23
Auchan Retail Press
Contacts
Marie Vanoye
07 64 49 78 06 - mvanoye@auchan.com
Véronique Rétaux (Presse & Cie)
06 30 07 93 35 -
vretaux@presse-cie.com
Mousquetaires Press
Contacts
Press Service: presse@mousquetaires.com
Michelle Kamar
06 09 24 42 42 - michelle@source-rp.com
Charlotte Rabilloud
06 62 03 28 34 - charlotte@source-rp.com
Casino Press Contacts
Stéphanie ABADIE :
sabadie@groupe-casino.fr
+33 (0)6 26 27 37 05
directiondelacommunication@groupe-casino.fr
Tél : + 33(0)1 53 65 24 78
- 2024 09 23 - PR - Creation of the Aura Retail alliance
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