OPTIZMO™ Releases 2023 Email Opt-Out Infographic
18 Abril 2024 - 8:00AM
OPTIZMO Technologies, the leader in email suppression list
management and email compliance solutions, is excited to unveil the
most recent addition to its annual Email Opt-Out Infographic
series. This edition visualizes the opt-out behaviors observed
through the vast amount of email opt-out request data processed by
the company throughout 2023.
Email marketing remains a powerhouse in the digital
marketing arena, continually evolving and adapting through the
decades. The 2023 infographic delves into the nuances of WHEN,
WHERE, and WHAT technologies were involved in email opt-outs from
the past year, providing insights into email recipient
behaviors.
Noteworthy Highlights and Insights from the 2023
Infographic
- An increase in international email opt-out activity was
observed in 2023, with Europe being the significant driver.
- Yahoo! reclaimed its position as the leading email inbox
provider for opt-out activity, overtaking Gmail.
- Monday reclaimed its position as the most active day for email
opt-outs, reinforcing the idea that recipients are highly engaged
with their inboxes at the start of the week.
- The most active hours for opt-out behavior were identified
between 9am-11am Central Time, which is largely in line with past
years.
- Mobile remained the primary driver of opt-out activity in 2023,
trending back up after taking a dip during the pandemic.
The detailed exploration of these trends
underscores the significance of understanding and redefining
marketing signals that have previously only been viewed as
negative. Such signals and insights equip marketers with valuable
information on optimizing their email campaigns for better
engagement and reduced opt-out rates.
The 2023 Email Opt-Out Infographic is now available
for download on the OPTIZMO website at –
https://www.optizmo.com/blog/optizmos-2023-email-opt-out-infographic/
OPTIZMO has been releasing these infographics since
2018, delivering data that is unavailable anywhere else in the
industry. Past editions of the infographic are all available on the
OPTIZMO website.
About OPTIZMO
OPTIZMO
Technologies is the recognized thought leader in the email and
online marketing space for email suppression list management, email
campaign management, data management, and risk mitigation services
relative to email compliance. With an expert staff in pursuit of
unrivaled efficiency, innovative technology, and an insatiable
desire to problem-solve, clients find a customer-centric business
model that not only enhances the way OPTIZMO clients do
business but drives the company forward. The company is
headquartered in Austin, TX, and has offices and team members in
Charleston, Denver, and Brisbane, Australia.
Media Contact:Antonio
JonesMarketing Managerantonio@optizmo.com
Tom WozniakChief Operating
Officertom@optizmo.com