Move further bolsters UST's end-to-end
digital transformation capabilities in the Asia Pacific region
MELBOURNE,
Australia, April 24, 2024 /PRNewswire/
-- UST, a
leading digital transformation solutions company, today announced
that it has acquired Strativity
Group, a boutique strategy
consultancy specialising in customer-centric transformations.
Strativity is renowned for delivering customer experience strategy,
design, innovation, change management, and operating models through
adopting an insight-led approach that creates competitive advantage
and tangible value creation.
UST and Strativity share a common vision of
empowering client growth by creating and activating meaningful
experiences for customers, employees, and partners. By
bringing together Stativity's customer-centric advisory credentials
and UST's domain, process, and technical expertise at a global
scale, UST believes it will be well positioned to help clients
navigate the complexities of the ever-evolving business landscape
to meet customer expectations and drive tangible business
outcomes.
"Everyone at Strativity is excited to join
the UST family. With our shared values and credentials, we intend
to continue raising the bar as we combine customer strategy,
research, and design advisory with domain and technical expertise
to accelerate our clients' competitive and experiential edge in the
ANZ region," said Brad Meehan,
Managing Director, Strativity.
"We are thrilled to welcome the talented
team from Strativity to UST. This acquisition underscores our
commitment to providing our clients with innovative and impactful
end-to-end solutions to their business challenges. With this
acquisition, we will be able to combine customer strategy,
experience design, and organisational change with our
traditional strengths in enterprise architecture, product
engineering, Gen AI & data services, process transformation,
cybersecurity, and SaaS implementation to deliver even greater
value to our clients," said Kumaran CR, Managing Director, UST
Australia.
Strativity's team will lead the customer
experience strategy and design solution offering for UST in the
Australia and New Zealand region, bringing their expertise
in strategy development, customer experience, and
organisational change management. Strativity clients can
expect a seamless transition, with the same high level of service
and commitment to excellence they have come to expect.
Earlier this year, UST had also
acquired Leonardo, a leading provider of
business process improvement, automation, and integration services
in the Australia and New Zealand (ANZ) region. UST is a global
company with prominent clients and partners in diverse industries.
Strategic acquisitions are one of the key pillars of
its growth strategy, as the company seeks to expand its
capabilities, reach, and impact worldwide. The acquisition of
Strativity marks a significant step in UST's commitment to offer
its clients end-to-end customer-centric digital transformation
solutions.
About Strativity
Strativity Group is a global strategy,
experience design and cultural transformation firm that cultivates
purposeful relationships between brands and customers by unlocking
an organization's true potential. The people at Strativity are
united by passion and guided by a proprietary human-centered
methodology to unlock the exceptional organizational performance
that builds customer loyalty and advocacy. Strativity leverages its
team of expert analysts, insightful strategists, and
action-oriented change agents, to create new value through
purposeful relationships and experiences that achieve strategic and
customer experience goals.
About UST
For more than 24 years, UST has worked side
by side with the world's best companies to make a real impact
through transformation. Powered by technology, inspired by people,
and led by our purpose, we partner with our clients from design to
operation. Through our nimble approach, we identify their core
challenges, and craft disruptive solutions that bring their vision
to life. With deep domain expertise and a future-proof philosophy,
we embed innovation and agility into our clients'
organizations—delivering measurable value and lasting change across
industries, and around the world. Together, with over 30,000
employees in 30+ countries, we build for boundless impact—touching
billions of lives in the process. Visit us
at www.ust.com.
Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857
Merrick Laravea
+1 (949) 416-6212
Neha Misri
+91-9284726602
Roshni Das K
+91 7736795557
media.relations@ust.com
Media Contacts, India:
Adfactors
PR
ust@adfactorspr.com
Media Contacts, U.S.
S&C PR
+1-646.941.9139
media@scprgroup.com
Makovsky
ust@makovsky.com
Media Contacts, U.K.:
FTI
Consulting
UST@fticonsulting.com
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