Ivee and CMT Launch “Smart Taxi” Experience to Help Brands Reach 25 Million New Passengers
26 Abril 2024 - 8:03AM
Ivee®, the software mobility company focused on reimagining the
passenger experience, and taxi technology company Creative Mobile
Technologies, LLC (CMT) today announced the “Smart Taxi,” which
will provide passengers with a personalized, engaging, and
authentic experience during their ride, while giving brands a more
impactful, better-performing, and measurable opportunity to reach a
captive audience of up to 25 million passengers per year.
Ivee created the “Smart Taxi” experience using its proprietary
passenger infotainment software (Ivee Inside), personalization
technology (Ivee Intelligence), and ad platform built for the
passenger economy (Ivee Ads). With Ivee Ads, advertisers can
directly connect and target moving passengers with a user-centric
approach for advertising that feels authentic to the passenger and
their trip.
"Many brands forget how critical the customer experience is to
the effectiveness of their ads,” said VP of Product, Dave Matthews.
“Without a user-centric experience, ads are ignored and can even
tarnish brand image because they feel interruptive."
For the Passenger, the “Smart Taxi” Experience includes:
- Full passenger control. Ivee’s “Smart Taxi”
modernizes the experience so passengers can choose the content they
view or the music they listen to.
- Premium content. When a passenger enters a cab
with Ivee’s “Smart Taxi,” they can choose their own content. For
example:
- Watch content from more than 20+ networks including ABC,
Bloomberg, and other popular services.
- Join friends singing Karaoke on your way out for the
night.
- Learn a new language on the way to the airport.
- Ivee Intelligence. Ivee’s personalization
technology delivers a unique experience based on contextual
parameters. For example, where your trip starts, time of day, etc.
Ivee’s on-trip recommendations, curated news feed, and an
interactive map help passengers make the most of their time in
transit.
By focusing on the passenger experience first, brands are now
able to further pinpoint their target audience, and present the
most appropriate and relevant advertising content.
For Brands, Ivee Ads Offers:
- Higher CTRs than Traditional Methods: Ivee Ads
offers 6x higher CTRs than Google, YouTube, and Facebook, and 2x
more Completed Video Views than YouTube and Facebook, making it a
better choice for advertisers who want to achieve better
results.
- Intelligent Targeting: Ivee Ads' targeting
capabilities allow advertisers to reach the right audience by
geo-location, trip destination, day-part, content type, and user
sentiment, making their campaigns more effective.
- Impactful Analytics: Ivee Ads offers rich
analytics, allowing advertisers to track the performance of their
campaigns and make data-driven decisions.
“We built Ivee for passengers. They spend 90 million minutes per
day in transit just in the U.S.,” said Ivee CEO Alex Giannikoulis.
“We validated our product in black cars including the world’s
largest luxury mobility operator, Blacklane, and with ride-hail
vehicles on the Uber, Lyft, and Via networks. Launching ‘Smart
Taxi’ with CMT, a recognized mobility industry leader, is a great
way to help our partner brands reach even more passengers.”
“Smart Taxi” is rolling out in Q2 2024 to CMT’s network of
10,000 taxis. Ivee Ads has already delivered impactful results for
notable brands including Fandango, Victoria Secret’s Adore Me,
Wendy’s, Drizly, and more.
“Partnering with Ivee is a perfect fit,” said CMT’S Chairman Ron
Sherman. “CMT has had years of experience serving the world's best
advertisers. We know firsthand their demands for new types of ad
units, targeting, and reporting. These are all things Ivee has
perfected in ride-hail vehicles. We know this ‘Smart Taxi’
experience will make a big impact for brands serving the perfect ad
for their exact customer.”
Brands and advertising agencies interested in working with Ivee,
can find out more at http://www.goivee.com/ivee_ads
About Ivee, LLCIvee is a software mobility
company that helps passengers make the most of their time on-the-go
with a proprietary infotainment software system and personalization
technology. Ivee Inside serves passengers in ride-hail networks
like Uber, Lyft, Via, and Blacklane. Ivee has been recognized for
innovation by the Plug & Play accelerator, MediaPost, and the
National Retail Foundation’s Innovation Lab. You can find Ivee® at
@rideivee on Facebook, Twitter, and Instagram.
http://www.goivee.com
About Creative Mobile Technologies (CMT) and
Arro:
Creative Mobile Technologies, LLC was founded in 2005 by leaders
in the yellow medallion taxicab industry with a mission to provide
technology and services that make taxi operations more efficient,
modern and profitable. The company operates in New York City, where
it is headquartered, and across North America and the United
Kingdom. CMT and its strategic partners offer driver, passenger and
media solutions, including credit card services, content and
advertising, data services and e-hailing through its app Arro.
Media Contacts:Andrea Holland for
Iveeandrea@dialedpr.com
Caroline Engel for CMT and Arro 212-437-7373
cengel@cmw-newyork.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/47eaff20-085b-48b7-9486-f80773a51736