Images Reflect White Castle's Long-Held
Commitment to
Quality, Value, Convenience and
Affordability
COLUMBUS, Ohio, May 1, 2024
/PRNewswire/ -- When Billy Ingram started White Castle in
Wichita, Kansas, in 1921, he
pledged to make delicious, affordable, high-quality hamburgers that
provided both convenience and exceptional value to customers. White
Castle has remained committed to that promise throughout its
103-year history, which helps explain the brand's enduring
success.
White Castle is celebrating National
Hamburger Month with special offers and deals all month long.
Posters, ads and other marketing materials from years gone by
confirm that these ideals have always been part of White Castle's
operating philosophy. White Castle is showcasing some of the
posters from its historical archives just in time to celebrate
National Hamburger Month, the month-long commemoration it
introduced in 1993 to honor the popularity of the hamburger in
American society.
One poster, for example, touts the quality of White
Castle's hamburgers, calling them "The standard, proclaimed by the
many attempts to equal their tasty quality."
Another reinforces White Castle's value, saying, "Save
Money, Save Time, Save Labor" by bringing the family to White
Castle for the evening meal."
A couple of the posters plug White Castle's convenience,
saying the food is "Packed in handy containers so you can carry
home a meal" and that there are three ways to enjoy White Castle:
"At the counter, carried home in bags, in your car."
Further proof that White Castle has been a late-night
destination for many decades is the poster that proclaims, "For
that midnight snack…Eat them here, or Buy 'em by the 'Sack'."
"These posters are a wonderful reminder that as a family-owned
business, we have remained steadfast to the pledge our founder made
103 years ago," said Jamie
Richardson, vice president at White Castle. "Our commitment
to delivering hot and tasty food at affordable prices hasn't
wavered in more than a century."
As part of that commitment to quality, affordability and
convenience, White Castle launched its retail division in 1987,
offering its savory Sliders in grocery stores for preparation at
home. It was the first fast-food restaurant to sell its menu items
in retail stores. In the 37 years since the Slider's retail debut,
Cravers have warmed up more than 6.5 billion frozen Sliders.
Offerings that began with The Original Slider have since expanded
to include Classic Cheese Sliders, Chicken Breast Sliders, Chicken
& Cheese Sliders and Jalapeño Cheese Sliders.
In recognition of National Hamburger Month, White Castle also
will:
- Offer a free Original Slider on May
15, National Slider Day. No purchase is necessary.
(Redeemable using code SLIDERDAY on the app or a digital coupon
available on White Castle's social media channels.)
- Celebrate the 20th anniversary of the famed movie
Harold & Kumar Go to White Castle with offers to get the
digital movie with select restaurant and retail purchases.
- Continue its $5 Bacon Bundle
Deal, allowing customers to enjoy a choice of two bacon-based
Sliders (Bacon Cheese Slider, 1921 Bacon Cheese Slider or Chicken
Bacon Ranch Slider) and a small order of fries for just
$5.
- Pay homage to its founding year 1921 by selling $25 gift cards for just $19.21. Available for purchase in Castles
throughout May.
- Honor all mothers with 20% off any order on Mother's Day,
May 12. (Redeemable using code WCMOM
on the app or a digital coupon available on White Castle's social
media channels.)
- Commemorate Memorial Day between May 25
and 27 with $3 off any Crave
Clutch of 20 Sliders. (Redeemable using code CLUTCHDEAL on the app
or a digital coupon available on White Castle's social media
channels.)
- Continue its long-standing tradition of having team members
from the home office work in Castles or at the company's food
manufacturing plants and bakeries. More than 250 team members are
expected to spend a day in May either greeting customers and
learning the secret art of Slider making or assisting on the
production lines to make and package the Sliders sold in retail
outlets across the U.S.
About White Castle®
White Castle, America's first fast-food hamburger chain, has
been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns
and operates about 340 restaurants as well as a retail division
providing its famous fare in freezer aisles of retail stores
nationwide. As part of its commitment to offering the highest
quality products, White Castle owns and operates its own Slider
Provider meat plants, bakeries and frozen-Slider retail plants.
White Castle has earned numerous accolades over the years including
Time magazine's "Most Influential Burger of All Time"
(2014, The Original Slider®) and
Thrillist's "Best Plant-Based Fast-Food Burger" (2019,
Impossible™ Slider). In 2021, Fast
Company named the fast-food pioneer one of the "10 Most
Innovative Dining Companies." White Castle received the Great Place
to Work® Certification™ in 2021, 2022 and 2023 — the
only fast-food restaurant to earn this distinction three years in a
row — and is known for the legendary engagement of its team
members, more than 1 in 4 of whom have worked for the business for
at least 10 years. White Castle is beloved by its passionate fans
("Cravers"), many of whom compete each year for entry into the
Cravers Hall of Fame. The official White Castle app makes it easy
for Cravers to sign up for the Craver
Nation® loyalty program, access sweet deals and
place pickup orders at any time. They can also have their
orders delivered using one of White Castle's delivery partners. For
more information on White Castle,
visit whitecastle.com.
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SOURCE White Castle