UTR Sports Selects Sportradar in Long Term, Wide-ranging Partnership
09 Mayo 2024 - 7:30AM
UTR Sports today announced a long-term partnership with Sportradar
(NASDAQ: SRAD) to transform fan and bettor engagement with the UTR
Pro Tennis Tour (PTT), the top tennis tour for rising
professionals. Starting in January 2025, Sportradar will receive
exclusive rights to official PTT data and audiovisual (AV)
streaming content for betting purposes.
Sportradar will capture deep data from more than 20,000 PTT
matches per year, applying its artificial intelligence and computer
vision technologies to create new analyses and insights in each
match, generating richer storytelling and expanded in-play betting
opportunities. By offering more opportunities to its global network
of 900+ betting operator clients, Sportradar will help to drive
enhanced visibility and affinity for the PTT.
In addition, UTR Sports will incorporate Sportradar’s Universal
Fraud Detection System (UFDS) across all PTT matches to safeguard
against betting-related match-fixing and corruption.
“We are excited to partner with the great team at Sportradar,”
said Mark Leschly, Chairman and CEO, UTR Sports.
“The success of the UTR Pro Tennis Tour has exceeded expectations,
and the continued growth looks brighter than ever, with a
significant expansion of the tour coming in 2025. We are happy to
be able to elevate and expand the visibility of the tour with
Sportradar and continue to provide the broadened pathway these
players need to meet their goal of playing professional
tennis.”
Moritz Gloeckler, Sportradar EVP Rights and
Strategic Projects, said: “We are thrilled to partner with UTR
given that tennis boasts one of the largest and dedicated global
fan bases and is among the most widely bet on sports worldwide. As
we do with all our partnerships, we have selectively added UTR to
our portfolio of rights that we believe will provide Sportradar
with enhanced commercialization upside and opportunities for
further growth.”
PTT matches occur weekly across Asia, Europe, and North America
and are spread evenly throughout the year, resulting in consistent
betting opportunities and a convenient schedule for the world’s 1.6
billion tennis fans. Played in 28 countries around the world, the
PTT has completed close to 700 tournaments since 2021 and has
regularly seen past and current players compete at the Grand Slam
level. Amazon Prime is the home of the PTT, with matches at
streamed events being available for all tennis fans to
watch.
About Sportradar Sportradar Group AG
(NASDAQ: SRAD), founded in 2001, is a leading global sports
technology company creating immersive experiences for sports fans
and bettors. Positioned at the intersection of the sports, media
and betting industries, the company provides sports federations,
news media, consumer platforms and sports betting operators with a
best-in-class range of solutions to help grow their business. As
the trusted partner of organizations like the ATP, NBA, NHL, MLB,
NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a
million events annually across all major sports. With deep industry
relationships and expertise, Sportradar is not just redefining the
sports fan experience, it also safeguards sports through its
Integrity Services division and advocacy for an integrity-driven
environment for all involved. For more information about
Sportradar, please visit www.sportradar.com
About UTR SportsThe mission of UTR Sports is to
connect and grow the sports of tennis and pickleball with accurate
global ratings, innovative software and events, and a global
community centered around level-based play. The UTR Sports Platform
is anchored by our renowned ratings technology. UTR Sports provides
the technology and solutions relevant and valuable to players, from
recreational to professional, coaches, and organizers. UTR Sports
is creating opportunities and pathways, including the UTR Pro
Tennis Tour, for players from all over the world, in all stages of
life, to find better matches and unlock a more fun, affordable, and
flexible experience. To learn more, visit
www.utrsports.net.
Sandra Lee
Sportradar
press@sportradar.com
Jim Bombassei
Christin Armacost, CFA
Investor.relations@sportradar.com
Ben Makarenko
UTR Sports
ben.makarenko@utrsports.com