COVERGIRL’s New Eye Enhancer 3D Mascara Will Have You Ditching Your Eye Lash Curler
15 Mayo 2024 - 5:15PM
Business Wire
NEW from COVERGIRL, Eye Enhancer 3D Mascara is designed with a
50° curved fiber brush to curl + lift + fan even the smallest and
straightest lashes from root to tip, for a 3-dimensional up and out
effect.
Infused with haircare-inspired ingredients, plant-based keratin
and lifting waxes to keep lashes lifted and fanned out, this
universal mascara works on all lash types. The transfer-proof,
smudge-proof formula provides up to 24HR wear that is easy to
remove at the end of the day. Based on a week study of 114
consumers, 90% of users said the mascara lifted their lashes and
86% said their lashes weren’t weighed down by the formula.
Ophthalmologically tested to be suitable for all eyes including
sensitive and contact lens wearers, the new Eye Enhancer 3D Mascara
comes in 3 eye-enhancing shades; Intense Black for brighter eyes,
Dark Chocolate for natural, softer-looking eyes, and Berry Brown to
make eyes pop.
“COVERGIRL recognized that beauty users want a mascara that’s
affordable but won’t compromise on bold volume, and that’s exactly
what the Eye Enhancer 3D Mascara delivers. This versatile mascara
offers three key benefits in one accessible and affordable product
that we know beauty lovers, especially Gen Z, crave. With this
launch we also tapped into social and product trends to identify a
shade palette that is bolder and more youthful.” - Mary Santangelo,
Senior Vice President, COVERGIRL Global Marketing, at Coty.
Like all COVERGIRL products, COVERGIRL’s Eye Enhancer 3D Mascara
is Leaping Bunny Approved by Cruelty Free International, the gold
standard cruelty free program for cosmetics, personal care and
household product brands which are committed to removing animal
testing from their supply chains. This product is great for all
lash types.
The Eye Enhancer 3D Mascara is available everywhere COVERGIRL is
sold, in the makeup aisle.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity,
diversity, and self-expression through beauty. Born in 1961,
COVERGIRL offers accessible, affordable, and inclusive products for
everyone. Through the years, COVERGIRL has partnered with
inspirational, barrier-breaking, and diverse people as the faces of
the brand. In 2018, COVERGIRL became the largest makeup brand to be
Leaping Bunny Approved by Cruelty-Free International, which means
all of our products are in compliance with Cruelty-Free
International criteria, no matter where we are sold. Visit
www.covergirl.com or find @COVERGIRL on social media for more
information.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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For more information, please contact: Genesis Bazo, MMC
gbazo@hellommc.com