SALT
LAKE CITY, May 20, 2024 /PRNewswire/ -- Borboleta
Beauty, the leader in world-class lash products and supplies,
announces an exclusive new partnership with Milady, the leading
provider of beauty and wellness education for schools worldwide.
With this partnership, Borboleta will exclusively supply the lash
kits and tools essential for learning and practicing the art of
lash extensions during Milady education and training.
"In an unprecedented move, this partnership combines top quality
products and education along with years of expertise educating
students and creating successful careers," said Mike Alexander, Chief Executive Officer,
Borboleta Beauty. "This partnership is going to disrupt the lash
industry to make way for significant growth, and the best available
experience for the lash artist and beauty schools. We will see an
influx of more talented lash artists entering the industry, and as
a result, more consumers demanding the service."
The partnership between Milady and Borboleta will provide beauty
schools with an easy-to-use solution for their lash education
needs, from infection control to client consultation, lash
application, and building an eyelash and brow business. The
education program will ensure students are upskilled in these
profitable and in-demand services using Borboleta's professional
supplies. This partnership will deliver a turn-key solution to the
beauty schools' Eyelash educational needs, combining
forward-thinking Milady Eyelash curriculum with custom Borboleta
lash kits that correspond to Milady content.
"We're very excited to find a partner like Borboleta to create
custom eyelash kits that match Milady curriculum," said
Sandra Bruce, Milady SVP and General
Manager. "The demand for eyelash education has exploded and, as we
addressed it, we learned that beauty schools spent countless hours
in sourcing a quality eyelash kit vendor that would meet their
needs. With this partnership, beauty programs can launch their
programs more efficiently and focus on preparing students for
successful careers."
"We are aiming to enhance the perception and quality of lash
extensions," said Kim Jaynes,
Founder, Borboleta Beauty. "This partnership elevates the industry
as it ensures professionalism in the industry with well-educated
artists who have the best products at their fingertips. Eyelash
extensions are here to stay."
For assets, see HERE.
About Borboleta Beauty
Borboleta Beauty is the leader in world-class lash products and
education for beauty professionals, schools, salons, spas, and
consumers. Borboleta's award-winning professional lash and lash
care products are available at borboletapro.com. Borboleta's
consumer lash care products, including its award-winning Lash Serum
and Lash care products, are available
at borboleta.com.
For media inquiries, please contact:
press@borboleta.com
About Milady
Milady, a Cengage Group Company, is the leading provider of
beauty and wellness learning solutions for schools worldwide. We
have been influencing the beauty industry ever since our founder
started his own one-man barbering supply business nearly a century
ago. Today, we are proud to redefine the standards of being a
beauty professional and explore the endless possibilities of
beauty's impact on individuals, communities, and the world.
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SOURCE Borboleta Beauty