NEW
YORK, May 21, 2024 /PRNewswire/ -- WHP
Global announced today a new long-term license for LOTTO® with
Dray Indústria e Comércio, a specialized and
innovation-driven sports footwear and clothing company. As part of
the license agreement, Dray will have the exclusive rights to
develop, manufacture, promote, and distribute the LOTTO brand in
Brazil.
LOTTO, a premier Italian sports brand established in 1973, is
world-renowned for its innovative, performance-driven footwear,
apparel, and accessories, which feature its iconic logo of a tennis
court over a soccer field. Rich in soccer history, LOTTO has been
worn by professional soccer teams A.C. Milan and Juventus F.C., as well as elite
soccer players Dino Zoff, Ruud
Gullit, and Andriy Shevchenko. Today, LOTTO is distributed in over
100 countries and is currently worn by more than 40 soccer teams,
over 300 professional soccer players, and more than 200
professional tennis players.
Rudemar Dobronz, Director of Dray Indústria e Comércio,
expressed enthusiasm about relaunching Lotto in Brazil, stating, "By merging Lotto's historic
legacy with Dray's extensive experience in the Brazilian footwear
and sportswear market, we are poised to create a powerful
partnership that will resonate deeply with consumers."
Aiming for a public launch in the second half of 2024, the Lotto
product portfolio offered in Brazil will feature footwear, apparel,
accessories, and sports equipment categories.
Margaret Kivett, SVP of WHP
Global's Athletic Vertical, added, "Partnering with Dray to bring
LOTTO products back in a meaningful way to Brazil, a country passionate about soccer, is
an exciting opportunity. We are thrilled to connect with Brazilian
consumers and offer them high-quality athletic gear that embodies
the spirit of the game."
ABOUT DRAY
DRAY Industria e Comercio Ltda has been
operating in Brazil for three
decades, being one of the main references in the sporting goods
segment in the country. The headquarters is based in the city of
Saudades in Santa Catarina.
Recognized in the market as a brand of quality and modern design,
DRAY products are found in the best footwear and sporting goods
stores throughout Brazil. DRAY is
committed to ensuring the well-being of its employees and always
delivering excellent products in accordance with consumer
demands.
ABOUT WHP GLOBAL
WHP Global is a leading New York based firm that acquires global
consumer brands and invests in high-growth distribution channels
including digital commerce platforms and global expansion. WHP owns
a portfolio of powerful consumer brands that collectively generate
over USD $7 billion in global retail
sales. The company also owns WHP+, a turnkey direct to consumer
digital e-commerce platform, and WHP SOLUTIONS, a sourcing agency
based in Asia. For more
information, please visit www.whp-global.com.
Media Contacts:
WHP Global/LOTTO
Jaime
Cassavechia
378056@email4pr.com
+1 (646) 701-7041
Dray Indústria e Comércio
Rudemar Dobronz
378056@email4pr.com
+5541999690297
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SOURCE WHP Global