DUBAI, United Arab Emirates,
May 22, 2024 /PRNewswire/ -- As
official partner of UEFA EURO 2024™, Hisense, a global leader in
consumer electronics and appliances, has unveiled its "BEYOND
GLORY" campaign.
Building on its successful sponsorships of the previous two UEFA
EURO tournaments and the FIFA World Cup 2022™, Hisense is dedicated
to providing fans with the ability to feel every moment of the
championship.
The 'BEYOND GLORY' campaign celebrates the relentless pursuit of
excellence, mirroring the dedication of professional footballers
aiming to be EURO champions. It also emphasises Hisense's
commitment to pushing boundaries in the home appliance industry,
with an unwavering dedication to pioneering technology and superior
quality in improving everyday life.
Feel Every Moment of the Game with Cutting-Edge
Technology
Hisense provides cutting-edge technology designed to transform
the way viewers experience UEFA EURO 2024™ at home.
- A Stadium Experience Awaits: Viewers can witness
every goal, tackle, and save in crystal clear detail with vibrant
colours, sharp images, and smooth motion. As a pioneer in display
technology, Hisense offers a winning line-up of televisions,
including the revolutionary ULED X and Laser TV models. The
electrifying atmosphere of the stadium is recreated in the comfort
of living rooms, perfect for unforgettable viewing experiences with
friends and family.
- Smart-Life Integration with Hisense ConnectLife:
Hisense introduces a smarter way to enjoy the championship,
seamlessly integrating advanced technology into everyday life
through the Hisense ConnectLife application. This app connects
users to their appliances via mobile devices, offering a truly
smart lifestyle experience.
- Refreshments at Hand with Hisense PureFlat Smart
Refrigerator: Never miss a moment of the action! Fans can keep
game-time refreshments ready with the Hisense PureFlat Smart
Refrigerator. This Smart Refrigerator not only ensures drinks are
chilled but also allows users to watch the match on the LED door
screen. With the ConnectLife App, users can control settings,
manage food inventory, and plan meals without missing any
action.
- Ultimate Comfort with Energy-Efficient Air
Conditioners: Viewers can stay cool and focused throughout
the matches with Hisense's range of energy-efficient air
conditioners featuring Smart Eye technology. This innovative
feature automatically adjusts temperature, humidity, and airflow
based on the user's position in the room.
- Effortless Laundry Care with Hisense 7S Series:
Fans can support their favourite team and showcase their dedication
with a kit that's always fresh and ready for action. The Hisense 7S
series washers and dryers take the hassle out of laundry care with
smart dosing and AI wash. The ConnectLife App also allows users to
control their laundry from anywhere, anytime.
By combining technology and innovation, Hisense is enhancing how
fans watch football and revolutionising the overall viewing
experience. The 'BEYOND GLORY' campaign brings fans closer to the
game, creating unforgettable moments that will be cherished long
after the final whistle.
Building on a Legacy of Success
This marks Hisense's third consecutive UEFA EURO sponsorship,
following successful partnerships with both UEFA EURO and FIFA
World Cup 2022™
"Hisense is thrilled to continue its partnership with UEFA
EURO," commented Jason Ou, President
at Hisense Middle East and Africa.
"Our sponsorship of UEFA EURO 2024™ highlights our commitment to
delivering superior quality and innovation to our customers.
Through our 'BEYOND GLORY' campaign, we aim to provide fans around
the world with an unparalleled viewing experience."
Hisense is leveraging its UEFA partnership to strengthen brand
awareness and be the top choice for consumers through impactful
marketing and its new campaign.
"Our sports sponsorships are a great way to connect with
consumers globally and build trust in the Hisense brand," said
Fazalur Rahman, Regional Marketing
Director, Hisense Middle East and Africa. "We are thrilled to be a part of UEFA
EURO 2024™ once again, and we're committed to providing fans in the
region with an experience that goes beyond the glory of the game
itself."
This UEFA EURO 2024™ partnership reinforces Hisense's commitment
to delivering exceptional experiences and achieving remarkable
business growth worldwide.
By expanding its collaboration with partners, Hisense ensures
the excitement of UEFA EURO 2024™ reaches a broad audience, making
every moment of the tournament accessible and enjoyable.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics operating in over 160
countries. Specialising in multimedia, home appliances, and
IT solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the Laser TV, ULED Local Dimming Backlight Control and chip
technology, developing 8K ultra
high-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, Gorenje, Kelon, Ronshen, and Asko, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as 2022 FIFA World
Cup, UEFA Euro 2020 and UEFA
Euro 2024 Germany, and clubs such as
Paris Saint-Germain.
With 34 industrial parks, 25 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA
region, Hisense ensures efficient manufacturing, innovation, and
distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
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