KT Joins US Sports Camps in Fueling Youth Enrichment through
Sports
SAN
RAFAEL, Calif., May 22, 2024
/PRNewswire-PRWeb/ -- US Sports Camps, the official provider of
Nike Sports Camps, announces KT
as the camps' official kinesiology tape partner, as well as a
financial supporter of its Youth Enrichment Brand's initiative, the
Play Without Limits Project.
"US Sports Camps' best-in-class athletic
camps are proof that they share our passion for young athletes'
safety and movement, which is why we couldn't be more pleased by
this partnership."
As part of this exciting partnership, KT will supply US Sports
Camps' staff and coaches at select camp locations with KT Tape
kinesiology tape products, widely recognized for their ability to
relieve pain and provide support for muscles, tendons, and
ligaments.
The collaborative promotional program, designed to support
middle and high school athletes as they enter the more elite phase
of their sports training, covers three progressively widening tiers
of engagement. The core tier includes a select group of camps where
KT trainers will provide expert in-person instruction on the
application of and uses for KT Tape, as well as facilitate product
sampling. As the official kinesiology tape licensee of the U.S.
Olympic and Paralympic Teams, KT Tape has a limited-edition tape
that features the official marks of Team USA.
The next tier, encompassing a few dozen camps, calls for
training members of camp staff as KT brand ambassadors. Each
ambassador will be on site, showing campers, coaches and staff how
and when to use the tape. The final tier, featuring a fully
integrated media-based program, covers an even wider group of camps
across the country with social, digital, and email messaging
featuring KT products, special offers and promotions. KT will also
distribute thousands of sample units to camps across this tier.
"US Sports Camps is constantly seeking ways to add value to the
camp experience. Our partnerships with best-in-class brands are
part of our drive for excellence," said Ian
Hamilton, global vice president of brand partnerships at US
Sports Camps. " We're excited to leverage their expert insights to
educate our staff and campers on better ways to treat and prevent
injuries."
"KT prides itself on educating young people on injury
maintenance and supportive techniques backed by leading scientific
research and our superior products," said Jessica Klodnicki, chief executive officer of KT
Tape. "US Sports Camps' best-in-class athletic camps are proof that
they share our passion for young athletes' safety and movement,
which is why we couldn't be more pleased by this partnership."
The partnership also encompasses KT's multi-year agreement to
support the Youth Enrichment Brands' (YEB) Play Without Limits
Project (PWLP). PWLP grants full-tuition scholarships to
underserved youth, removing the barriers to attending camp.
"Being able to support the Play Without Limits Project's
life-changing work is an added bonus for us," said Kit Burton, senior director of marketing at KT.
"Every day, we help athletes persevere. This is another form of
lifting up young people to, as we always say, 'unleash every body's
potential'."
Athletic directors, coaches, parents, and campers interested in
US Sports Camps can visit ussportscamps.com or call 1-800-645-3226.
Brands interested in becoming a US Sports Camps partner and/or Play
Without Limits Project supporter should contact
info@ussportscamps.com.
About US Sports Camps
US Sports Camps (USSC), headquartered in San Rafael, Calif., is America's largest
sports camp network and the licensed provider of Nike Sports Camps. The company has offered
summer camps since 1975 with the same mission that defines it
today: to shape a lifelong enjoyment of athletics through
high-quality sports education and skills enhancement. USSC is part
of the Youth Enrichment Brands (YEB) network, which aims to enrich,
empower, and inspire kids by delivering best-in-class sports,
academic, and creative experiences. Other brands in the YEB network
include i9 Sports, the nation's largest multi-sport provider of
youth sports leagues, Streamline Brands, the world's largest
operator and franchisor of swim schools, and School of Rock, the
leader in performance-based music education.
About KT Tape
Based in Utah and founded in
2008, KT® has revolutionized the sports medicine industry with the
most technologically advanced and recognized kinesiology tape and
recovery products. KT Tape kinesiology tape provides localized
increase in blood flow to relieve pain and provide support for
muscle pain and common injuries. KT is recommended by Physical
Therapists and Athletic Trainers for pain relief and support of
muscles, ligaments and tendons. And now, KT has introduced a line
of KT Health products to include topical pain relief, diabetes
care, ice/heat treatment, footcare and more. KT health products are
designed to revolutionize the way consumers prepare, perform, and
recover from all types of physical activity The purpose of KT is to
provide solutions that empower movement to unleash everybody's
potential for everyone from everyday athletes to the pros.
Media Contact
Katie Rocca, US Sports Camps,
9712271192, krocca@ussportscamps.com, www.ussportscamps.com
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SOURCE US Sports Camps