DUBAI, UAE, May 27, 2024
/PRNewswire/ -- Global home appliance corporation Hisense is
teaming-up former Spanish international and legendary
Madrid goalkeeper Iker Casillas
Fernández with Germany's World Cup
winning captain Manuel Neuer for the
Hisense 'BEYOND GLORY' UEFA EURO 2024™ campaign.
Renowned for his ability to produce spectacular saves,
Iker Casillas is considered one of
the greatest goalkeepers of all time. In joining Manuel as a
Hisense Global Brand Ambassador, he will be adding support to the
Hisense 'BEYOND GLORY' campaign and its iconic product line-up,
celebrating the ultimate footballing achievement of winning EURO
honors.
"I am delighted to partner with Hisense and join the 'BEYOND
GLORY' campaign which puts the spotlight on celebrating the world's
best goalkeepers," explained Iker
Casillas. "A goalkeeper's winning reputation is based on
their reliability. I am pleased to be invited by Hisense as a
Global Ambassador, representing a company relied on by its
customers for creating innovative technology that improves their
lives."
With host nation Germany
buzzing during the competition, Hisense as an official partner of
UEFA EURO 2024™ is joining the excitement with a 'Hisense BEYOND
GLORY Tour', showcasing its innovative display technology
delivering the perfect TV game-watching experiences, and latest
smart-life home appliances.
Fans visiting the roadshow, which tours five host cities, have
the chance to test their goalkeeping skills against a series of
shooting challenges, whilst also exploring a showcase of Hisense's
cutting-edge TV products and home appliances.
In his role as a Global Ambassador, Iker will be joining the
footballing fun with personal appearances to meet fans at the
Frankfurt leg of the 'Hisense
BEYOND GLORY Tour' in late June and Berlin around early July during the
tournament.
The Hisense 'BEYOND GLORY' campaign highlights the company's
unwavering commitment to pioneering technology with unparallelled
quality in the pursuit of a better life. The campaign marks the
third consecutive UEFA European Championship that Hisense has
partnered with the event, providing a tremendous opportunity to
continue to connect the Hisense brand with consumers around the
world.
About Hisense
Hisense, established in 1969, is a global leader in home
appliances and consumer electronics operating in over 160
countries. Specialising in multimedia, home appliances, and
IT solutions, Hisense prioritises integrity, innovation, and
sustainability.
With over 50 years of expertise, Hisense offers top-quality
products, exceptional after-sales services, and extensive
warranties. The company pioneers cutting-edge technologies such as
the Laser TV, ULED Local Dimming Backlight Control and chip
technology, developing 8K ultra
high-definition display chips, TV SoC chips, and AI chips. Beyond
consumer electronics, Hisense excels in B2B industries such as
intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired renowned brands, including
Toshiba TV, Gorenje, Kelon, Ronshen, and Asko, solidifying its
position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as 2022 FIFA World
Cup, UEFA Euro 2020 and UEFA
Euro 2024 Germany, and clubs such as
Paris Saint-Germain.
With 34 industrial parks, 25 R&D centres and 66 overseas
companies, Hisense continues to lead the industry with a diverse
range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA
region, Hisense ensures efficient manufacturing, innovation, and
distribution, to meet the evolving needs of consumers in the
market. Stay updated with all the latest developments on the
website: https://hisenseme.com/
Photo:
https://mma.prnewswire.com/media/2422411/Hisense__Welcomes_Iker_Casillas_Fernandez.jpg
View original content to download
multimedia:https://www.prnewswire.co.uk/news-releases/hisense-welcomes-goalkeeping-icon-iker-casillas-fernandez-to-uefa-euro-2024-beyond-glory-campaign-302155906.html