Generous Brands Announces Joint Distribution Deal With SAMBAZON
26 Junio 2024 - 10:30AM
Generous Brands, formerly known as Bolthouse Farms, and SAMBAZON
announced today a partnership arrangement in which Generous Brands
will manufacture, distribute and sell SAMBAZON Juice and Smoothie
Beverages.
Generous Brands has been successfully co-manufacturing several
SAMBAZON portfolio products for the last 15 months and this
agreement elevates that relationship. This new strategic
partnership will increase consumer access of the fast-growing
consumer trend of functional superfruit juices and smoothies and
will enable the scale for retailers to expand distribution across
North America.
Beginning on July 1st, Generous Brands will produce and sell the
following products out of its 500,000 square foot production
facility in Bakersfield CA: Original Açaí, Dragon Fruit and Energy
Açaí. The manufacturing and distribution of other SAMBAZON frozen
and shelf stable product lines will remain with the parent
company.
“The SAMBAZON brand is the first of several disruptive brands to
become part of a new platform inside Generous Brands called
Integrated Partnerships,” said Phil Kooy, Chief
Revenue Officer of Generous Brands. “Our Integrated Partnerships
platform will leverage Generous Brands’ world-class
manufacture-to-market refrigerated capability to accelerate the
growth of fresh & functional consumer brands - making our
combined superpower delivering the best product to absolutely
everyone.”
SAMBAZON is the #1 global brand of Açaí and the first
Certified Organic and Fair Trade Açaí company in the world with
a proprietary vertically integrated supply chain. Açaí, unlike
other fruits, is a naturally zero sugar fruit that contains healthy
omega fats, antioxidants and fiber. The company has been supplying
Açaí products for bowls and smoothies for 24 years such as Smoothie
Packs, Ready to Eat Açaí Bowls, and Juices.
“We are delighted to join Bolthouse Farms and Evolution Fresh as
part of the growing Generous Brands portfolio,” said Ryan
Black, SAMBAZON CEO and Co-Founder. “This partnership will
bring Açai and other organic, superfood juices and smoothies to
customers via thousands of supermarkets throughout North
America”.
Generous Brands is currently distributed in 56,000 stores across
the U.S. and Canada with over 150 sales, merchandising and DSD
professionals supporting the North American network.
“Our Integrated Partnerships platform is designed to create
speed and high-quality scale for fast-growing brands to achieve
significant consumer availability,” said Kooy. “We are looking to
add the right brands to our line-up to accelerate the consumer
demand for fresh and functional food and beverage products to drive
superior growth for our customers. It’s an exciting time in the
space with significant opportunity ahead for disruptive consumer
brands to step up in a formidable way.”
ABOUT GENEROUS BRANDSGenerous Brands brings to
market fresh, vibrant nutrition through its leading brands,
Bolthouse Farms and Evolution Fresh. Bolthouse Farms is the
preeminent provider of chilled juice, smoothies, and protein
drinks. Evolution Fresh - maker of the all-new Real Fruit Soda: A
Fresh Take on Soda - is the premier, cold-pressed juice brand
available nationally, and featured in Whole Foods and
Starbucks.
Formerly known as Bolthouse Farms – Generous Brands was born out
of the independence from its carrot operations and is poised to be
the “World’s Largest Start-up.” Generous Brands is a portfolio
company of Butterfly Equity, a leading private equity firm that
specializes in the food sector with a particular focus on
high-growth, on-trend categories. Butterfly Equity operates its
North American business from office hubs/facilities in Chicago IL,
Rancho Cucamonga and Bakersfield, CA. Connect with Bolthouse Farms
and Evolution Fresh on social media. Find Bolthouse Farms on
Instagram and TikTok and Evolution Fresh on Instagram and
TikTok.
ABOUT SAMBAZON SAMBAZON is the pioneer and
recognized global leader in Açaí. Founded in 2000, SAMBAZON,
an acronym for Sustainable Management of the Brazilian Amazon, was
the first company to introduce “certified Açaí” to the world,
supplying organic and Fair Trade certified Açaí products such as
Smoothie Packs, Ready to Eat Açaí Bowls, and Juices and Smoothies
from a proprietary supply chain, pioneering transparency from the
“palm of the tree to the palm of your hand.” SAMBAZON’s Fair
Trade certification has helped to protect the Amazon Rainforest and
its rich biodiversity and has helped to positively impact thousands
of local growers by donating over $1.5 million to build or renovate
healthcare centers, community centers, and schools.
SAMBAZON Açaí Bowl shops are now available for franchising and
licensing, bringing health and wellness to the quick-serve
restaurant industry in various segments such as Universities,
Healthcare, Stadiums, Airports, and Neighborhoods. To learn more
about SAMBAZON, follow @sambazon on Instagram.
Media Contact:Sophie Goldberg, FINN Partners
sophie.goldberg@finnpartners.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3bfbb943-fea8-45d0-b304-45fecbbe9ec8