Granite Creek Capital Partners Announces Investment in Madwire
16 Julio 2024 - 10:00AM
Granite Creek Capital Partners, L.L.C., a private investment firm
based in Chicago, today announced its growth investment in Madwire,
LLC (“Madwire” or the “Company”), a technology company providing
business management and marketing software and services for small
and medium-sized businesses (“SMBs”) through its flagship product,
Marketing 360®.
Joe and JB Kellogg, the father-son duo who serve as co-CEOs of
the Company, founded Madwire together in 2009 with the mission of
enriching local communities by helping small businesses grow. They
will continue to lead the management team along with Jerry Kelly,
Chief Marketing Officer and Partner.
“We have a clear vision and are excited to put this investment
toward actionable value creation initiatives, including expansion
in high-value industry verticals, increasing automation, and
further development of enterprise partnerships,” said JB Kellogg,
CEO and co-founder of Madwire. “The growth capital investment from
Granite Creek will help us to further expand the business both
organically and inorganically.”
“Through its unique combination of technology and service,
Madwire has established itself as a leading marketing solutions
provider for small businesses,” said Brian Boorstein, Co-Founder
and Partner at Granite Creek Capital Partners. “We are delighted to
partner with such strong operators who have built a scalable
platform that brings needed and valued services to their
customers.”
In conjunction with Granite Creek’s investment in Madwire, Brian
Boorstein joined the Company’s Board of Directors.
About MadwireMadwire is a technology
company that provides business management and marketing software
and services for SMBs and franchises through its flagship product,
Marketing 360®. For over a decade, the Marketing 360 platform has
given SMBs everything they need to manage and grow their business
from a singular platform, including the ability to — build a
professional website, accept and manage payments, manage leads and
customers, book appointments, monitor reviews, manage social media,
syndicate business listings, manage content marketing, run
multi-channel digital advertising campaigns, and more. Madwire was
founded in 2009 with the mission of enriching communities by
helping small businesses grow, and is headquartered in Fort
Collins, Colorado.
About Granite Creek Capital PartnersFounded in
2005, Granite Creek Capital Partners, L.L.C. is a Chicago-based
private investment firm focused on providing capital and
operational resources to lower middle market companies engaged in
manufacturing, business services, healthcare, and agribusiness.
With an experienced team of investment professionals bringing
expertise in private equity, banking, operations, and business
development, Granite Creek has a successful track record of
investing in and supporting its portfolio companies. Granite Creek
has been named to Inc.’s Founder-Friendly Investors list for four
consecutive years, honoring the private equity and venture capital
firms with the best track record of success backing entrepreneurs.
For more information on Granite Creek, visit www.granitecreek.com
or call 312-895-4500.
For more media information, contact:Lisa Hendrickson, LCH
Communications for Granite
Creek516-643-1642lisa@lchcommunications.com