FORT
WORTH, Texas, Sept. 17,
2024 /PRNewswire/ -- Simpli.fi, the
Advertising Success Platform providing programmatic advertising and
workflow software to agencies, brands, and media companies, today
announced it has been named a winner for the 2024 Digiday
Technology Awards in the Best Location Data Platform category.
The awards recognize tech companies that are empowering
advertisers and publishers to provide more personalized campaigns
across multiple channels for stronger targeting, enhanced customer
experiences, and increased returns.
Simpli.fi teamed up with CGR Communications to assist with
Krispy Kreme's expansion to Jamaica. Through implementation and execution
of Simpli.fi's solutions, including Geo-Fencing technology,
Conversion Zones, and Keyword Search Retargeting, CGR
Communications was able to draw precise target fences around 20
competitor retail stores, track in-store visits from users who were
served an ad, and implement over 1,500 keywords to capture online
behavior and interest accurately.
The campaign resulted in an in-store foot traffic increase at
Krispy Kreme at a cost-per-acquisition (CPA) significantly lower
than the target goal. It also led to improved engagement metrics,
enhancing the brand's visibility in a competitive market.
"Consumers in Jamaica have an
abundance of choice when deciding where to grab a quick meal, but
with Simpli.fi's precise targeting and granular attribution, we
were able to help Krispy Kreme achieve their objectives while
outperforming the campaign's CPA and click-through-rate goals,"
said Simpli.fi co-founder and CTO, Paul
Harrison. "This recognition is a testament to Simpli.fi's
ability to target relevant audiences with best-in-class
solutions."
Simpli.fi, which is backed by leading private equity firms GTCR
and Blackstone, is a holistic Advertising Success Platform that
spans best-in-class programmatic solutions such as CTV,
addressable, mobile, video, display, native, and audio - as well as
omnichannel managed services and workflow software. For more
information about SImpli.fi, please visit their website.
About Simpli.fi
Simpli.fi is the leading Advertising
Success Platform, providing programmatic advertising solutions and
workflow software to over 2,000 media teams, agencies, and brands.
Simpli.fi empowers advertisers to maximize relevance in what they
do, in the connections made, and in the results delivered across
CTV, mobile, display, and other media types. Our platform delivers
performance on budgets of all sizes, executing over 140,000
campaigns for 30,000 advertisers in a typical month. Simpli.fi's
investors include leading private equity firms Blackstone and GTCR.
To learn more about Simpli.fi, please
visit Simpli.fi.
Media Contact
simpli.fi@allisonworldwide.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/simplifi-named-winner-for-best-location-data-platform-in-digidays-2024-technology-awards-302247269.html
SOURCE Simpli.fi