Global pharma services company taps always-on agency following
review
NEW YORK, April 24, 2017 /PRNewswire/ -- Patheon, a
leading global provider of pharmaceutical development and
manufacturing services, has named Madras Brand Solutions as its
global advertising agency of record following a review.
Madras will combine strategy,
storytelling and distribution across digital and traditional media
channels to help expand Patheon's strategic offering and bolster
its leadership position.
"Madras really understands our
business, and they're completely on track with where we're going
and how we differentiate in the market," said Christopher Tama, Senior Vice President of
Global Marketing at Patheon. "They're able to go so far beyond
advertising as usual. Together we can communicate the leadership
role Patheon is playing in simplifying the pharmaceutical supply
chain and transforming the industry. Together we can expand the
audience, presence and reputation for Patheon, and solidify our
position at the forefront of the pharmaceutical industry."
With approximately 9,100 employees and contractors worldwide,
Patheon provides a comprehensive, integrated and highly
customizable set of solutions to help customers of all sizes
satisfy complex development and manufacturing needs at any stage of
the pharmaceutical development cycle. According to the 2017 Pharma
CMO Scorecard, the company accounted for 30% of U.S. drug approvals
in 2016, more than four times any of its competitors, and more than
the next six competitors combined. Following a successful IPO last
summer, the company has posted revenue gains for three straight
quarters (e.g, +17% 1Q17).
Madras, a division of Ad2pro
Media Solutions, is a new kind of global creative and content
agency combining high-touch, near-shore creative with high-volume,
far-shore development and delivery. Launched in January with
offices on three continents and 1,100 people dedicated to always-on
marketing, Madras delivers more
creative and content for clients by making it financially easier to
create and execute continuously.
"Patheon is the best kind of B2B to work on because the brand
warrants our full resources across our network in New York, London and India," said Fred
Schuster, CEO of Madras.
"We're focused on adding dimension to the brand. Patheon has
already established who and what they are. Now we'll show the world
how Patheon works and really differentiate the company."
"I get to work on a brand that actually makes the world a better
place…a healthier place. It's why I got into the business of
storytelling," said Bill Davaris
Chief Creative Officer of Madras,
"What Patheon does for living actually matters. They take on
pharma's greatest challenges, and solve what can't be solved with
an understanding of the people, families and communities who are
anxiously waiting for these treatments on the other side. I am
honored to tell their story."
About Madras Brand Solutions
Madras Brand Solutions is a global creative and content agency
that provides always-on marketing for clients, by combining
high-touch, near-shore creative with high-volume, far-shore
development and delivery. Madras
works with global brands such as Macys, Lenovo, BBC, Tesco, Clarks,
French Connection, Manolo Blahnik
and American Outdoorsman to provide full-service capabilities in
strategy and planning, traditional brand communications, websites,
social and mobile campaigns, experiential and engagement, content
fulfillment and execution.
Madras is a division of The
Ad2pro Group, a premier, tech-enabled, content delivery business
providing high quality, high volume work for elite brands. In
addition to Madras, the Ad2pro
Group owns 2adpro Media Solutions, which partners with prestigious
media companies such as Tegna (US), Gatehouse (US), Fairfax (AUS and NZ), and Newsquest (UK), to
offer on-demand creative and technology automation services.
2adpro Group also offers integrated Ad Ops technology platform
and proprietary workflow and automation solution, JDX. Together
they have global offices in Bangalore, Chennai, Los
Angeles, Austin,
New York and London.
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