PLANO, Texas, Dec. 13, 2017 /PRNewswire/ -- Research Now,
the global leader in digital research data for better insights and
decision-making, announces a data partnership with FullContact, the
leading customer intelligence platform for 360-degree person,
company, and relationship insights. The partnership, which is
global, allows social data to be appended to survey data or
incorporated into sample selection to spur fresh thinking about
potential customers and prospects.
Through the partnership, marketers and researchers are able to
enrich and expand consumer views to gain new insights – such as
understanding lifecycles based on demographic, social lifestyle,
and brand engagement – to optimize marketing strategies.
FullContact confirms social accounts with more than 100
recognized social networks, including Twitter, Instagram, Facebook,
Pinterest, Myspace, Flickr, YouTube, Foursquare, Klout, Google+,
and Quora.¹ The company provides Twitter social engagement data
that includes Twitter followers and following, number of tweets,
brand category and lifestyle engagement data.
"Social data is a powerful measure of person-to-person influence
that can provide new insights to drive strategy," said Darrin Keller, Director of Product Management at
Research Now. "Working with a provider like FullContact, Research
Now is able to help clients discover what drives consumer
preferences and behaviors."
"Research Now continues to be a pioneer in digital research data
by finding new ways to leverage the power of survey data," said
Mayer Danzig, SVP of Product Management at Research Now.
"Integrated social media data with survey data enables our clients
to develop richer insights on what drives consumer thinking and
behaviors, allowing them to make more informed business
decisions."
"We're excited about this relationship with Research Now. We've
always felt like social data represents an opportunity to get to
know your customers in their world," said Mark Canada, Director of Enterprise Solutions at
FullContact, Inc. "Adding this information to what companies know
about survey respondents will allow for new insights into consumer
profiles. For companies that see the value from these insights on
survey respondents and want to extend that to their customer bases,
FullContact will be there to support that desire."
For more information on the FullContact customer intelligence
suite, or to learn more about other Research Now third-party data
partnerships, please click here.
¹The above-referenced trademarks, service marks, and trade names
are the property of their respective owners. There is no
affiliation with or sponsorship or endorsement of Research Now.
About Research Now
Research Now Group, Inc., is the
global leader in digital research data for better insights and
business decisions. Founded in 1999, the company was a pioneer in
originating online data sampling and created the first B2B panel.
The company provides world-class research data solutions that
enable better decisions and better results for its 3,000 market
research, consulting, media, and corporate clients through access
to over 11 million deeply-profiled business professionals and
consumers in more than 40 countries. Research Now operates globally
with locations in the Americas, Europe, the Middle
East, and Asia-Pacific, and
is recognized as the quality, scale, and customer satisfaction
leader in the market research industry. For more information,
please go to www.researchnow.com.
About FullContact, Inc.
Founded in 2010, FullContact,
Inc. offers industry-leading Customer Intelligence APIs which
enable companies to unlock the benefits of understanding their
customers and prospects holistically. For more information about
achieving enrichment with the highest levels of data quality and
security, please visit www.fullcontact.com.
Press Contact:
Brianna Supulski
bsupulski@researchnow.com
(214) 365-7585
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SOURCE Research Now