TORONTO, Jan. 29, 2020 /PRNewswire/ -- A first-of-its-kind
Canadian ad cost data platform was announced today by SQAD, LLC –
the leading provider of advanced media planning software and
transaction-based ad cost data. The platform, MediaCosts:
Canada, aggregates negotiated
market ad cost values for conventional National TV, Selective and
Specialty TV, as well as Radio advertising, exclusively for
data-contributing advertising agencies, brands, and media companies
who subscribe.
"All advertisers are looking for a verifiable return on their
media investments. Media companies want to more accurately analyze
competitor performance to prove value to clients, and better
compete in the marketplace," said Alastair
Taylor, CEO of Publicis Media Canada. "Transparency in ad
costs is critical and provides immense value for all parties in the
Canadian market. When those at the negotiating table are aligned to
a centralized cost benchmark, everyone wins."
"For years, the Canadian market has desired transparency and
benchmarking for ad costs," explained Michele Pauchuk, consultant and former Canadian
Media Directors' Council: CMDC board member. "With access to a
common market currency, agencies, brands and media companies have
an unprecedented advantage in delivering equitable negotiations and
cost validation."
The data in SQAD MediaCost: Canada is aggregated from a proprietary
technology bridge that transmits comprehensive transaction data
directly from contributing agencies across Canada. All of the data is anonymized and made
available to subscribers for comparative analysis, market trends,
network analysis for internal performance validation, and
year-over-year market insights. The data also includes CPP and CPM
reporting on a low/average/high scale, and markets/stations
analysis for Selective, Specialty, and Radio.
"Canadian industry leaders shared with us their need for
comprehensive market transparency," said Marc Krigsman, CEO of SQAD. "We started working
closely with leading agencies and trade organizations to develop a
market cost reporting tool that meets the high standards of
transparency and benchmarking demanded by Canadian
advertisers."
To learn more about MediaCosts: Canada and access sample data reports from
the new system, please visit
https://www.sqad.com/mediacosts/Canada or email
canada@sqad.com.
ABOUT SQAD
SQAD LLC. has been an industry leader for more than four decades,
processing more than $1 trillion in
real U.S. transaction ad costs from advertising housekeeping
systems for its MediaCosts benchmarking platform. SQAD also
provides audience analytics research tools through SQAD MediaLogic,
and provides advertisers and agencies the mission-critical media
planning software, MediaTools – a robust and flexible
end-to-end media planning solution. Learn more
at www.sqad.com.
Contact: Bill Daddi
Daddi Brand Communications
Bill@DaddiBrand.com
646-370-1341
917-620-3717
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SOURCE SQAD LLC