Pelatro PLC mViva Platform New Version Launch
11 Febrero 2020 - 1:00AM
RNS Non-Regulatory
TIDMPTRO
Pelatro PLC
11 February 2020
11 February 2020
Pelatro Plc
("Pelatro" or the "Group")
mViva Platform New Version Launch
Pelatro Plc (AIM: PTRO), the Multichannel Marketing Hub software
specialist, today reports the launch of the new version of its
flagship mViva Platform. The new version, V6, has several new
advanced features compared to the previous version launched in
2018, reflecting the rapid evolution of the Group's software
products.
Enhanced Differentiation
The mViva Platform comprises a number of products and modules
relating to Contextual Marketing, Loyalty Management and Data
Monetization. The Platform has always been advanced, in comparison
to similar products from other vendors, and this updated version
further differentiates mViva from competing products.
New Features
Some of the key benefits that the new features in mViva V6 will
deliver to our customers are detailed below.
State Flows: Managing and influencing the journey of every
subscriber is increasingly critical. mViva V6 delivers a brand new
campaign orchestration framework called State Flows. State Flows
can be used to manage a complex journey for any customer over a
long period of time resulting in higher revenue, improved customer
experience and lower churn.
DPeU: Telcos are experiencing an explosion in transaction volume
due to increasing consumption of data and a significant increase in
online transactions. In large telcos, streaming data for such
transactions by subscribers results in billions of transactions
each day. mViva V6 employs various new concepts and technologies
including DPeU (Distributed Partitioned Execution Unit), which
facilitates its application to collect and process such
transactions.
Glue: Real time interventions by the telcos, with respect to
their subscribers, is a key element in Contextual Marketing. Else,
the contextuality and relevance of such interventions are lost
leading to wasted opportunities. For example, if a special offer is
to be sent to a subscriber when near a particular retail outlet or
when the subscriber has just performed a specific action on the
phone, the offer has to be sent at that moment. A delay in such
intervention will not help. Hence the need for real time. This
requirement means that the solution has to have "high
availability". Glue is a proprietary and patent pending technology
from Pelatro to achieve this.
Commenting on the launch of mViva V6, Subash Menon, the Managing
Director, CEO and Co-Founder of Pelatro Plc said: "This launch is
very exciting as it further cements our position as a leading
provider of technology in our space. The advanced features of mViva
V6 will enable Pelatro to continue its significant progress by
delivering an enhanced value proposition to our customers."
For further information contact:
Pelatro Plc
Subash Menon, Managing Director c/o finnCap
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Matthew Radley
Tim Redfern/Camille Gochez/Tim Harper (ECM)
The person who arranged for the release of this announcement on
behalf of Pelatro Plc was Nic Hellyer, Finance Director.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement
principally to telcos who face a series of challenges including
market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C applications, and is well positioned in the Multichannel
Marketing Hub space (MMH) - this is technology that orchestrates a
customer's communications and offers to customer segments across
multiple channels to include websites, social media, apps, SMS,
USSD and others.
For more information about Pelatro, visit www.pelatro.com
[END]
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
NRAFLFIIFLIILII
(END) Dow Jones Newswires
February 11, 2020 02:00 ET (07:00 GMT)
Pelatro (LSE:PTRO)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Pelatro (LSE:PTRO)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024