BT Selects Bango Platform to Deliver Customer Offers
04 Noviembre 2020 - 2:27AM
Noticias Dow Jones
By Jaime Llinares Taboada
Bango PLC said Wednesday that BT Group PLC has selected the
Bango Platform to deliver bundled subscription services to its
customers.
Bango, an AIM-listed platform for data-driven commerce, said the
first launch is with BritBox, a digital video subscription created
by U.K. broadcasters the British Broadcasting Corp. and ITV
PLC.
BT customers will be offered a six-month complimentary
subscription to BritBox, and afterward they can choose to add the
subscription to their BT plan.
"BT will deliver a range of third-party products and services to
its customers through the Bango Platform and will benefit from
Bango data insights to optimize the targeting of product offers to
boost consumer engagement," Bango Chief Executive Paul Larbey
said.
Write to Jaime Llinares Taboada at jaime.llinares@wsj.com;
@JaimeLlinaresT
(END) Dow Jones Newswires
November 04, 2020 03:12 ET (08:12 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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