First Federal of the South Announces Name Change to SouthFirst Bank
14 Septiembre 2005 - 11:34AM
Business Wire
Sandra H. Stephens, Chief Executive Officer of First Federal of the
South, FSB, announced today that the bank will change its name
effective October 1, 2005 to SouthFirst Bank. Ms. Stephens stated
that "This change was made to consolidate brand names with
SouthFirst Bank's holding company, SouthFirst Bancshares, Inc., a
federally chartered thrift holding company (AMEX:SZB), and one of
SouthFirst Bank's wholly-owned subsidiaries, SouthFirst Mortgage,
Inc., a residential mortgage and construction lending company, so
that they will all operate under the 'SouthFirst' banner." Ms.
Stephens stated, "Our customers will not see any change in the
operations of SouthFirst Bank as a result of this name change, but
should see a more unifying atmosphere as this change will better
identify SouthFirst Bank with SouthFirst Bancshares, Inc. and
SouthFirst Mortgage, Inc. to help avoid confusion about the
relationship between these entities." SouthFirst Bank was organized
in 1949 as a federally chartered mutual savings and loan
association under the name Sylacauga Federal Savings and Loan
Association. In 1959, SouthFirst Bank changed its name to First
Federal Savings and Loan Association of Sylacauga. In the
conversion, in 1995 SouthFirst Bank changed its name to First
Federal of the South. SouthFirst Bank is a member of the Federal
Home Loan Bank System and its deposit accounts are insured up to
the maximum amount allowable by the FDIC. SouthFirst Bank offers a
full range of consumer, mortgage, residential construction, and
commercial loans, as well as savings, checking, and other
commercial products in the full service offices located in
Sylacauga, Talladega, and Clanton, with mortgage and residential
products offered at the lending offices of its wholly-owned
subsidiary, SouthFirst Mortgage.
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