3 May 2024
Electric Guitar PLC
("Electric Guitar"
or the "Company")
Completion of acquisition of 3radical
Limited
and admission to AIM
Electric Guitar PLC (LSE: ELEG), the digital
marketing and advertising company providing first-party data
solutions, is pleased to announce the completion
of its acquisition of 3radical Limited, Fundraising and the
admission of its enlarged share capital to trading on AIM today.
Overview of 3radical
o 3radical has
created and proven a Software as a Service platform, 3radical Voco, which enables
organisations to engage individuals and request their data directly
using progressive and interactive digital experiences, at
scale.
o Data obtained
by 3radical Voco can be critical for marketing and for providing a
compelling customer experience, optimising communications,
designing products and services, and, ultimately, driving
revenues.
o The Directors
believe that 3radical Voco is well positioned to capitalise on the
shift driven by data legislation, consumer sentiment and technology
changes, which means that brands and businesses need to acquire
data themselves rather than purchasing it from third parties and
relying on Cookies.
o 3radical Voco
is already deployed by some major brands in the UK, US and APAC,
with its scalability and robustness proven by demanding clients
across financial services, online gaming and e-commerce sectors,
amongst others.
John Regan, CEO of Electric Guitar, commented:
"Today marks an important milestone
as our shares are admitted to trading on AIM. Our decision to
pursue this path reflects our confidence in the potential for
growth that lies ahead. With this enhanced access to growth capital
for further investment and acquisitions alongside our initial
acquisition of 3radical, coupled with a successful fundraising
today, we have made a robust start on our strategy of building a
leading provider of first-party data solutions for the
digital marketing and advertising industry, in the
context of the seismic shift in online marketing away from
third-party cookies.
"3radical not only brings us an existing global
client base for its own enterprise SaaS solution, but also paves
the way for collaborations with other potential acquisitions,
especially using AI techniques. We are confident that our combined
strength will allow us to grow the business, succeed in the dynamic
digital marketplace, and create value for our loyal and new
shareholders."
A copy of the Company's Admission
Document as well as the information required to be disclosed
pursuant to AIM Rule 26 is available on the Company's
website, www.electricguitarplc.com.
Total voting rights
The Company now has 223,833,289
Ordinary Shares in issue, each with one voting right. There are no
shares held in treasury. Therefore, the Company's total number of
Ordinary Shares and voting rights is 223,833,289. This figure may
be used by shareholders from Admission as the denominator for the
calculations by which they will determine if they are required to
notify their interest in, or a change to their interest in, the
Company under the FCA's Disclosure Guidance and Transparency
Rules.
Director shareholdings
Pursuant to the Proposals, certain
Directors have been issued with Subscription Shares, Conversion
Shares and Consideration Shares and their shareholdings in the
Company are now as follows:
|
Name
|
Number of Ordinary
Shares
|
Percentage of Enlarged Share
Capital
|
|
Richard Horwood
|
4,662,660
|
2.08%
|
|
John Regan
|
9,020,380
|
4.03%
|
|
John Hutchinson
|
5,587,280
|
2.50%
|
|
David Eldridge
|
5,418,360
|
2.42%
|
Further details are set out in the
FCA notifications, made in accordance with the requirements of the
UK Market Abuse Regulation, which are appended further
below.
The
same definitions apply throughout this announcement as those set
out in the Company's announcement published on 15 April 2024,
unless the context requires otherwise.
For further
information:
|
Electric
Guitar PLC
|
John Hutchinson
Chair
|
01189 570
444
|
|
Allenby
Capital
(Nominated
Adviser and Joint Broker)
Jeremy Porter
Piers Shimwell
Dan Dearden-Williams
|
020 3328
5656
|
|
Axis Capital
Markets
(Joint
Broker)
Richard Hutchison
|
020 3026
0320
|
|
Yellow Jersey
PR
Charles Goodwin
Annabelle Wills
Bessie Elliot
|
020 3004
9512
electric@yellowjerseypr.com
|
|
Notes to
Editors
Electric Guitar PLC (AIM: ELEG) is the provider
of first-party data solutions for the marketing and advertising
industry, empowering businesses to realise the value of their
first-party data. In an era of changing consumer attitudes towards
the use of their data, tighter privacy legislation, and the demise
of third-party cookies, first-party data is now the key to success
in digital marketing. Electric Guitar's strategy is to acquire and
scale businesses that help marketers maximise the value of
first-party data by curating, managing, and deploying it, and in
doing so making Electric Guitar the industry standard for
first-party data solutions. As the first part of this
strategy, Electric Guitar has acquired 3radical Limited, a company
that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data
directly using interactive digital experiences.
Electric Guitar PLC was listed on
the Main Market of the London Stock Exchange on 11 January 2022 and
transferred to AIM on 03 May 2024.
For further information please
visit www.electricguitarplc.com.
Notification
and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with
them
|
1.
|
Details of the
person discharging managerial responsibilities / person closely
associated
|
|
a)
|
Name
|
1) John Hutchinson
2) Richard Horwood
|
|
2.
|
Reason for the
Notification
|
|
a)
|
Position/status
|
1) Chair
2) Chief Operating Officer
|
|
b)
|
Initial notification/Amendment
|
Initial Notification
|
|
3.
|
Details of the
issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
|
|
a)
|
Name
|
Electric Guitar plc
|
|
b)
|
LEI
|
894500943SA9KY5T9V86
|
|
4.
|
Details of the
transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and
(iv) each place where transactions have been
conducted
|
|
a)
|
Description of the Financial instrument, type
of instrument
|
ordinary shares of £0.005 each
|
|
Identification code
|
ISIN: GB00BN11T727
|
|
b)
|
Nature of the transaction
|
Subscription of ordinary shares of £0.005 each
in satisfaction of accrued salary and bonuses
|
|
c)
|
Price(s) and volume(s)
|
|
Price(s)
|
Volume(s)
|
|
1) 2.1 pence per share
|
1) 3,214,280
|
|
2) 2.1 pence per share
|
2) 1,441,140
|
|
|
d)
|
Aggregated information:
-Aggregated volume
-Price
|
n/a
|
|
e)
|
Date of the transaction
|
3 May 2024
|
|
f)
|
Place of the transaction
|
London Stock Exchange, XLON
|
|
1.
|
Details of the
person discharging managerial responsibilities / person closely
associated
|
|
a)
|
Name
|
1) John Regan
2) Richard Horwood
|
|
2.
|
Reason for the
Notification
|
|
a)
|
Position/status
|
1) Chief Executive Officer
2) Chief Operating Officer
|
|
b)
|
Initial notification/Amendment
|
Initial Notification
|
|
3.
|
Details of the
issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
|
|
a)
|
Name
|
Electric Guitar plc
|
|
b)
|
LEI
|
894500943SA9KY5T9V86
|
|
4.
|
Details of the
transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and
(iv) each place where transactions have been
conducted
|
|
a)
|
Description of the Financial instrument, type
of instrument
|
ordinary shares of £0.005 each
|
|
Identification code
|
ISIN: GB00BN11T727
|
|
b)
|
Nature of the transaction
|
Subscription of ordinary shares of £0.005
each
|
|
c)
|
Price(s) and volume(s)
|
|
Price(s)
|
Volume(s)
|
|
1) 2.1 pence per share
|
1) 4,952,380
|
|
2) 2.1 pence per share
|
2) 1,296,960
|
|
|
d)
|
Aggregated information:
-Aggregated volume
-Price
|
n/a
|
|
e)
|
Date of the transaction
|
3 May 2024
|
|
f)
|
Place of the transaction
|
London Stock Exchange, XLON
|