Leading Insurance Provider Chooses Bridgeline’s HawkSearch
06 Febrero 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
software, announced today a new partnership with a national
insurance provider to implement Bridgeline’s HawkSearch on its
customer resources portal and app.
HawkSearch will support the company's growth strategy by
integrating its AI-powered search to allow clients to navigate
thousands of pages within its customer service portal and claim
management app. The Insurance Company has over $4 billion in
assets, some of the highest ratings in the nation, and serves tens
of thousands of customers through its customer resources
online.
The insurance company is leveraging HawkSearch’s Rapid UI to
quickly launch its site search to help clients and prospective
clients find FAQs, policy information, and documents in their
online resource library. The FAQ section uses accordion
functionality for ease of navigation, while the Pages tab directs
users to the appropriate content. With HawkSearch’s Rapid UI and
developer portal, the insurance company’s in-house team will be
able implement HawkSearch themselves, exemplifying the seamless
integration of Bridgeline's technology with the client's existing
site infrastructure.
HawkSearch will also incorporate AI-driven policy
recommendations and merchandising rules to promote additional
products available specific to the state of origin to drive
increased order value and conversion.
Ari Kahn, CEO of Bridgeline Digital, comments on the
collaboration: "Our work with this insurance provider demonstrates
our commitment to delivering advanced search solutions that meet
the specific needs of our clients. By integrating HawkSearch, we
will improve the user experience for the company's diverse client
base."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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