SHANGHAI, March 27,
2023 /PRNewswire/ -- JDDJ and Shop Now, the
on-demand retail business jointly launched by JD.com, and Dada
Group (Nasdaq: Dada), has reported great growth amidst significant
expansion over the last 12 months in recent annual results.
In particular, the home alliance category has seen large growth.
In March, JD.com published the "JD.com Helps the High-Quality
Development of the Home Appliance Industry White Paper". The white
paper revealed that the home appliance industry is embracing the
innovative on-demand retail, to achieve growth.
In 2022, sales in this category on JD Shop Now increased by
more than 9 times year-over-year, making it of the most
important channels for top home appliance brands.
As the key players in JD.com's omni-channel service, JD Shop Now
and JDDJ has connections to 11,000 brick-and-mortar home
appliance stores, which accounts for about 60% of the top
home appliance manufacturers and covered 300 cities in China.
As the on-demand retail business in JD.com's ecosystem, JDDJ
provides consumers with a service of "order online, deliver from
nearby stores within one hour". Based on analysis of home appliance
trends, JDDJ identified the pain points of physical stores and
provided integrated solutions in connecting off- and on-line
inventories, user and service digitalization, to optimize cost,
efficiency and experience.
As for large and heavy appliances, together with well-known
merchants, JDDJ has established a "deliver and install" service,
which can be fulfilled as quickly as the next day. The
innovative service has greatly improved consumers' experiences in
home appliance consumption.
Since last year, home appliance's on-demand retail business
has been growing rapidly, and the online sales of offline
stores are expected to exceed RMB 10
billion yuan in the next two years.
The key of on-demand retail is the digitalization of traditional
stores. As the representative of open platform model, JDDJ does not
touch the inventory, and brings high quality products and services
to consumers together with all-category retailers and brand owners
on-board.
By merging the borders of online and offline shopping, the
omni-channel retailing model extensively integrates physical and
digital channels, resources and capabilities to bring the ultimate
experience to consumers while stimulating greater consumer
potential.
At present, there is a surging need from retailers and brand
owners for access to online traffic and efficient on-demand
fulfillment solutions. More retailers are now starting to build
their own O2O team and by leveraging JDDJ, they can expand their
on-demand retail business rapidly.
About cooperation between Dada Group and JD.com
In October 2021, Dada Group and
JD.com jointly launched the Shop Now service, and "Nearby", a new
tab on the homepage of JD.com's app, which were designed to connect
customers to nearby offline stores. The new business was overall
undertaken by Dada Group. Shop Now service enhances on-demand
location-based retail capabilities of both Dada and JD to provide
one-hour retail and delivery services for consumers and partners.
By clicking into the new Nearby tab, JD's roughly 588 million users
will have the opportunity to discover offline stores within a 3-5
kilometer radius of their shipping address with a wide array of
product offerings.
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content:https://www.prnewswire.com/news-releases/annual-sales-of-home-appliances-on-shop-now-platform-increases-9-fold-year-on-year-301781746.html
SOURCE Dada Group