Verify Beta to Upgrade to a Dedicated
Zero-Knowledge Blockchain Built with Polygon CDK
NEW
YORK, June 18, 2024 /PRNewswire/ -- Fox
Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today
announced the next phase of development for its open-source
protocol for content verification and licensing, Verify. FOX shared
that global media brand TIME has come on board as its first
external publishing partner, utilizing the Verify protocol as a
principal piece of its content licensing and content verification
strategy.
FOX released Verify on the public Polygon Proof-of-Stake (PoS)
network in January 2024 to establish the origin and
history of original journalism by cryptographically signing
individual pieces of content on the blockchain, which in turn
allows this content to be independently verified by consumers as
originating from the trusted publisher they expect, using
the Verify tool. Using cryptography, Verify proves
content at the source.
Additionally, Verify establishes a technical bridge between
media companies and AI platforms. With its Verified Access Point,
Verify introduces the possibility of creating new commercial
opportunities for content owners by utilizing smart contracts to
set programmatic conditions for access to content.
To date, over 300,000 pieces of content from FOX Sports,
FOX News, FOX Business, and FOX Television Stations have been
signed to the Verify content graph, including both
articles and images.
"In TIME, we have found a partner that shares our AI-optimism as
well as our commitment to protecting brand equity and authenticity
while delivering our content in new and meaningful ways. FOX and
TIME are brands that consumers trust, and we look forward to
working together to continue to evolve Verify in a way that
empowers consumers and content producers and allows this ecosystem
to flourish," said Melody
Hildebrandt, Chief Technology Officer, Fox Corporation.
"At TIME, we are committed to advancing our mission of providing
trusted journalism for our global audience of 120 million people by
embracing new innovations and pioneering emerging technologies—from
blockchain to AI. TIME is proud to join FOX's Verify as an
authenticated source of fact-based journalism at a time when access
to trusted information is more important than ever," said TIME
Chief Operating Officer Mark
Howard.
Based on the positive response and early success, FOX will
transition Verify beta from the Polygon PoS network to an
independent zero-knowledge (ZK) blockchain on Ethereum
using Polygon CDK (Chain Development Kit). Working with Gelato as
an implementation provider, Verify will now operate as a ZK-powered
blockchain dedicated to content verification. This advanced
technology empowers developers to create projects that
transparently prove authenticity, enabling faster, easier, and more
affordable interactions.
The protocol is open source, with developers and users invited
to contribute or fork the source code. Verify was originally
developed in-house by the FOX Emerging Technology team but will
lean on Gelato to implement a dedicated chain with Polygon CDK.
ABOUT FOX CORPORATION
Fox Corporation produces and
distributes compelling news, sports, and entertainment content
through its primary iconic domestic brands, including FOX News
Media, FOX Sports, FOX Entertainment, FOX Television Stations and
Tubi Media Group. These brands hold cultural significance with
consumers and commercial importance for distributors and
advertisers. The breadth and depth of our footprint allows us to
deliver content that engages and informs audiences, develop deeper
consumer relationships, and create more compelling product
offerings. FOX maintains an impressive track record of news,
sports, and entertainment industry success that shapes our strategy
to capitalize on existing strengths and invest in new initiatives.
For more information about Fox Corporation, please visit
www.FoxCorporation.com.
ABOUT TIME
TIME is the 101-year-old global media brand
that reaches a combined audience of over 120 million around the
world through its iconic magazine and digital platforms. With
unparalleled access to the world's most influential people, the
trust of consumers and partners globally, and an unrivaled power to
convene, TIME's mission is to tell the essential stories of the
people and ideas that shape and improve the world. Today, TIME also
includes the Emmy Award®-winning film and television division TIME
Studios; a significantly expanded live events business built on the
powerful TIME100 and Person of the Year franchises and custom
experiences; TIME for Kids, which provides trusted news with a
focus on news literacy for kids and valuable resources for teachers
and families; the award-winning branded content studio Red Border
Studios; the website-building platform TIME Sites; the
sustainability and climate action division TIME CO2; the e-commerce
and content platform TIME Stamped, and more.
ABOUT POLYGON LABS
Polygon Labs is a
software development company building and developing an aggregated
blockchain network that provides cross-chain interoperability via
the AggLayer, a decentralized protocol on
Ethereum that unifies user bases and liquidity for all
connected chains. Polygon Labs has also contributed to the core
development of several widely-adopted scaling protocols, including
Polygon PoS, Polygon CDK, and Polygon zkEVM, as well as Polygon
Miden, which is in development.
Website | Twitter | Developer Twitter |
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SOURCE Fox Corporation