IZEA Launches Flex Budget Suite for Enhanced Campaign Budget Management
10 Junio 2024 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, today
announced it has launched a Budget Suite in its IZEA Flex
comprehensive influencer marketing platform. This advanced budget
management tool is designed to empower marketers with a clear,
real-time view of their campaign expenditures, enabling them to
effectively manage their budgets and optimize their return on
investment.
With Flex Budget Suite, agencies and brands can set a budget
within each Flex campaign, accounting for expenses both inside and
outside of the system. Users can allocate funds for creator
payments, paid media, labor costs, and miscellaneous expenses and
monitor the campaign's total expenses.
The Flex Budget Suite is particularly advantageous for agencies
as it enables them to easily manage margins and management fees,
offering a transparent overview of their campaign profitability
while maintaining the confidentiality of this information within
their organizations.
Automatic Allocation for OffersFlex Offers have
also been enhanced to provide marketers with precise control over
their current and potential deal flow. Organizational
administrators can enable new safeguards that prevent users from
adding more transactions once the allotted budget for Offers has
been used. This ensures marketers stay within their financial
parameters, fostering prudent budget management. The system will
alert users about the sufficiency of funds, both spent and
allocated, eliminating any guesswork and enabling users to make
informed decisions.
Split PaymentsRecognizing the unique needs of
different campaigns, the Flex Budget Suite offers the flexibility
to split payments for an Offer. Users can opt to pay a portion
upfront and the remainder at later stages, depending on the
campaign parameters.
Organizational Level Financial Controls and
ReportingIn addition to the Budget Suite, IZEA has
launched a new dashboard specifically designed for Organizations,
offering comprehensive financial oversight for all Accounts and
Campaigns. This powerful tool allows larger companies and agencies
to effortlessly view, filter, manage, and take action on all
transactions across their brands or end customer accounts. With
customizable financial roles, customers can set precise rules on
who can view, edit, create, and approve electronic payments to
creators, ensuring a streamlined and secure financial process.
“As influencer marketing has grown in size and complexity, so
too has the need for more robust financial tools to manage
influencer campaigns, payments, budgets, and margins,” said Ted
Murphy, IZEA CEO and founder. “As a public company focused solely
on the Creator Economy, we have a heightened awareness and
appreciation for financial processes and management tools. We are
in a unique position to deliver a suite of tools designed to meet
the needs of campaign managers, finance departments, and auditors.
Not only do these tools provide greater control and transparency
for our users — they help eliminate unnecessary hours and increase
organizational efficiency.”
The IZEA Flex Budget Suite is now available to all Flex users.
Power users can access the Direct Pay feature, while Starter plan
users can access the expense management offering of the suite.
New users can try IZEA Flex with a 10-day free trial. To get
started, visit izea.com/flex.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Launches Flex Budget Suite for Enhanced Campaign Budget
Management
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
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