Greg Sterling, Principal of Sterling Market Intelligence will present surprising results and analysis from his recent survey of national advertisers and their local online advertising efforts in a Webcast to be held on Oct. 1 at 11 a.m. PDT. Q&A at the end of the presentation. What: � Webcast and Q & A on: Local Online Advertising - Strategies and Tactics Every Company Should Know � Who: Greg Sterling, Founding Principal of Sterling Market Intelligence and local and mobile search correspondent for Search Engine Land Ed O'Keefe, Vice President Performance Marketplaces, Marchex � When: October 1, 2008 at 11 a.m. PDT (2 p.m. EDT) � Where: Register at Search Marketing Now: http://searchmarketingnow.com/webcasts/wc081001 � Details: Greg Sterling, analyst and editor, will present surprising new research among national advertisers and agencies about their use of online geotargeting and local advertising. There will also be case study data reflecting success stories. Ed O'Keefe, VP of Performance Marketplaces at Marchex will reveal data-driven tactics that are essential to the success of your local online advertising strategy. � With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and measure the success of your advertising? How do you determine which local advertising solutions are best suited for your company? How are successful marketers taking advantage of local online advertising? About Greg Sterling Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet�s influence on offline consumer purchase behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research tracking the evolution of the mobile Internet. About Marchex Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP) (www.marchex.com) is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
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