John Legend will present the luxurious,
effective, and affordable, skincare line live across QVC
platforms
WEST
CHESTER, Pa., Oct. 31,
2024 /PRNewswire/ -- QVC®, a world
leader in live shoppable entertainment, announced today the launch
of award-winning singer-songwriter, entrepreneur and activist John
Legend's Loved01, the unisex skincare brand which centers on the
beauty needs of black and brown skin to create personal care
products that are truly beneficial to all skin types. An assortment
of product sets created exclusively for QVC are available now on
QVC.com and will premiere on-air on November 2.
"Loved01 was founded to address the beauty needs of underserved
consumers who deserve access to high-quality and accessible
skincare," said Anna Baker, Vice
President of Beauty and GMM for QVC. "Each product in the
assortment was thoughtfully formulated with best-in-class
ingredients intentionally chosen to deliver moisturization and
hydration for melanin-rich skin while also addressing universal
skincare concerns. We were inspired by John Legend's dedication to
increasing inclusivity in the skincare industry and we are proud to
help expand Loved01's mission to democratize skincare by
bringing our QVC customers effective and nurturing beauty products
for complexions of color."
Formulated in partnership with dermatologists and cosmetic
chemists to incorporate the beauty needs of black and brown
skin, Loved01's functional line of dermatologist-tested
formulas are crafted to nourish and moisturize. Loved01 is
committed to equality in skincare by providing elevated,
affordable, unisex skin and body products formulated for
complexions of color while addressing beauty concerns universal to
all skin types. Loved01 prioritizes moisturization and hydration to
achieve beautiful-looking skin. Created to provide real results
while encouraging empowering well-being beyond beauty, Loved01
helps everyone put their best face forward.
The QVC assortment includes Loved01's Daily Love four-piece Gift
Set, 3-piece Exfoliating Cleansing Wipes, Signature Men's 3-piece
Gift Set, Nourishing Face and Body Oil Duo and the Exfoliating Wash
Duo.
"I'm excited to have the opportunity to share Loved01 with QVC's
community and introduce our products and mission to an even broader
audience," says John Legend." At Loved01, we believe everyone
deserves love and care, and we strive to help people celebrate and
nourish their skin. My hope is that the gentle, but powerful
approach we bring will help QVC customers see real results."
Experience the personal care line designed to love and care from
head-to-toe on Saturday, November 2
at 11:30 AM and 10:00 PM EST with John Legend and shop the full
assortment on QVC.com.
About QVC
QVC® is a world leader in video
commerce ("vCommerce"), which includes video-driven shopping across
linear TV, ecommerce sites, digital streaming and social platforms.
QVC empowers shoppers with knowledge and shares insights in a
lively and engaging way. QVC offers an ever-changing collection of
familiar brands and fresh new products – from home and fashion to
beauty, electronics and jewelry – and connects shoppers to
interesting personalities, engaging stories and award-winning
customer service. Based in West Chester,
Pa., and founded in 1986, QVC has retail operations in the
U.S., the U.K., Germany,
Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM portfolio of
brands as well as other minority interests. Qurate Retail Group is
the largest player in vCommerce and comprises six leading retail
brands – QVC, HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com, or follow Qurate Retail
Group on YouTube or LinkedIn. QVC and Q are registered service
marks of ER Marks, Inc.
About LOVED01
Founded by John Legend in February
2023, LOVED01 is a personal care brand on a mission to empower
well-being beyond beauty by providing elevated, sensorial, unisex
skin and body products, at an accessible price point. Featuring a
line of 10 skin and body care products, LOVED01 offers targeted
skincare solutions made of thoughtful ingredients to deliver truly
effective results. LOVED01's dermatologist-approved products
nourish, moisturize, and gently rebalance the skin's pH levels,
leaving users feeling clean, refreshed, and beautiful. Rooted in
accessibility and simplicity, the brand offers luxurious products
under $20 USD available at QVC, Amazon, CVS, and
loved01.com. @loved01skin.
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SOURCE QVC, Inc.