TRFC Traffic.Com (MM)

Traffic.com (NASDAQ:TRFC), the leading provider of personalized traffic information for drivers coast to coast, is empowering Labor Day weekend travelers with a full range of solutions to help drivers manage the roadway congestion they will encounter during holiday weekend travel. As the #1 source for drivers who want to take control of the roadways, Traffic.com offers free, real-time traffic services available online, on-demand, and on-the-go in 50 U.S. metropolitan areas. Before millions of people hit the roads for the last hurrah of the summer, drivers in select cities can review pre-Labor Day traffic trends from recent years. To help 2006 Labor Day weekend travelers decide the best time to leave for their holiday roadtrip, Traffic.com gives drivers a view of past traffic congestion patterns in Boston, Chicago, Philadelphia, and San Diego for the Fridays before the Labor Day weekend. Based on its proprietary Traffic Information Management System (TIMS) technology and its incomparable database of real-time and historical traffic data, Traffic.com has produced exclusive, easy-to-read charts that show the Jam Factor(R) ratings throughout the Friday before Labor Day for 2004 and 2005 in Boston, Chicago, and Philadelphia and for 2005 in San Diego. Traffic.com's customizable traffic services give drivers exactly the traffic information they need - whenever, wherever, and however they want it - completely free of charge. Users can create and save their daily commutes or weekend travel routes by visiting www.traffic.com. Following registration and the set up of custom traffic reports and alerts, users receive mytraffic.com(TM) personalized traffic services, which include phone alerts, mobile e-mail alerts, and desktop e-mail alerts. For traffic information on-demand at any time, all drivers can call Traffic.com's traffic hotline at 1-866-MY-TRAFC (1-866-698-7232). Traffic.com's Jam Factor combines real-time speed and travel time measurements calculated from digital traffic sensors with information from state-of-the-art operations centers to provide a user-friendly, yet comprehensive, measure of the traffic intensity on a roadway. This color-coded, numerical system clearly and consistently identifies traffic conditions and delays on a scale from 0-10 with 10 representing the worst traffic conditions along the driver's route. A Jam Factor of 7 means the commute time for a given distance will take approximately double the drive time it would take at a roadway's normal speed. The city Jam Factor Charts will help Labor Day holiday drivers determine the best (and worst) times to start their holiday travel. "Millions of people already depend on free, real-time information from Traffic.com to plan their daily commutes in 50 metropolitan areas," said Christopher Rothey, chief operating officer, Traffic.com. "By combining our leading suite of mytraffic.com consumer services with a look at historical traffic congestion patterns, drivers hitting the road this Labor Day weekend will be empowered with the information they need to make better decisions before they leave and while en route to their holiday destination." About Traffic.com Traffic.com(R) is the leading provider of personalized traffic information for drivers coast to coast. Through the industry's most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 50 metropolitan areas. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes AOL, Microsoft, The Weather Channel(R), Comcast, Garmin International Inc., Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. trfc-g The Traffic.com logo and mytraffic.com are trademarks and Traffic.com and Jam Factor are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006