TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC) today announced that it has been issued U.S. Patent No. 7,116,326 for animated display of real-time traffic flow on maps. The patent applies to a graphical representation of a roadway system which depicts animated traffic flow, delivered across multiple platforms including personal navigation devices, cellular phones, in-vehicle systems, television, and the Web. This patent award affirms Traffic.com as the industry benchmark in comprehensive data collection and processing, and also as the leading innovator in the delivery of dynamic traffic data. This patented technology is integrated across Traffic.com�s proprietary traffic data platforms including NeXgenTM, an integrated, real-time television graphics system; Jam CastTM, an automatically-updating, digitally-managed traffic content solution for wireless devices and the broadcast digital tier; Traffic.com Data Services, specialized traffic feeds designed for flexible application development for in-vehicle navigation systems, mobile devices, and voice applications; and its Web Content solutions. �Traffic.com is a pioneer in the visual interpretation and delivery of dynamic traffic data,� said Joseph Reed, chief information officer, Traffic.com. �We have set the standard by which others compare themselves. Traffic.com proves that the key to a total traffic solution is not only having superior data, but also the advanced processes for quality assurance and the ability to deliver the information in valuable and compelling ways.� With powerful, flexible technology at its core, Traffic.com is the complete traffic solution for business partners and consumers. Traffic.com not only delivers the most accurate and comprehensive traffic information available, but also continues to develop the advanced technologies that business partners and consumers demand. Years of technology innovation and an unwavering dedication to superior services strengthen Traffic.com�s market-leading position, as do strategic partnerships with high-profile companies such as NAVTEQ, Microsoft Corporation, Garmin International, Comcast, AOL, The Weather Channel�, and more than 65 television stations nationwide. Traffic.com�s patent portfolio also includes a patent for the delivery of traffic and transit information via e-mail and numerous pending patent applications. About Traffic.com, Inc. Traffic.com� is the leading provider of personalized traffic information for drivers coast to coast. Through the industry�s most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 50 metropolitan areas. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com�s ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, multi-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes AOL, Microsoft, The Weather Channel�, Comcast, Garmin International Inc., and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com�s history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com�s filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo and Traffic.com are registered trademarks, and NeXgen and Jam Cast are trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. � 2006 Traffic.com, Inc. Traffic.com, Inc. (NASDAQ:TRFC) today announced that it has been issued U.S. Patent No. 7,116,326 for animated display of real-time traffic flow on maps. The patent applies to a graphical representation of a roadway system which depicts animated traffic flow, delivered across multiple platforms including personal navigation devices, cellular phones, in-vehicle systems, television, and the Web. This patent award affirms Traffic.com as the industry benchmark in comprehensive data collection and processing, and also as the leading innovator in the delivery of dynamic traffic data. This patented technology is integrated across Traffic.com's proprietary traffic data platforms including NeXgen(TM), an integrated, real-time television graphics system; Jam Cast(TM), an automatically-updating, digitally-managed traffic content solution for wireless devices and the broadcast digital tier; Traffic.com Data Services, specialized traffic feeds designed for flexible application development for in-vehicle navigation systems, mobile devices, and voice applications; and its Web Content solutions. "Traffic.com is a pioneer in the visual interpretation and delivery of dynamic traffic data," said Joseph Reed, chief information officer, Traffic.com. "We have set the standard by which others compare themselves. Traffic.com proves that the key to a total traffic solution is not only having superior data, but also the advanced processes for quality assurance and the ability to deliver the information in valuable and compelling ways." With powerful, flexible technology at its core, Traffic.com is the complete traffic solution for business partners and consumers. Traffic.com not only delivers the most accurate and comprehensive traffic information available, but also continues to develop the advanced technologies that business partners and consumers demand. Years of technology innovation and an unwavering dedication to superior services strengthen Traffic.com's market-leading position, as do strategic partnerships with high-profile companies such as NAVTEQ, Microsoft Corporation, Garmin International, Comcast, AOL, The Weather Channel(R), and more than 65 television stations nationwide. Traffic.com's patent portfolio also includes a patent for the delivery of traffic and transit information via e-mail and numerous pending patent applications. About Traffic.com, Inc. Traffic.com(R) is the leading provider of personalized traffic information for drivers coast to coast. Through the industry's most comprehensive data collection infrastructure, Traffic.com offers consumers real-time customized traffic reports in 50 metropolitan areas. These personalized consumer reports are complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via web, wireless device, radio, television, and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, multi-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes AOL, Microsoft, The Weather Channel(R), Comcast, Garmin International Inc., and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo and Traffic.com are registered trademarks, and NeXgen and Jam Cast are trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2006 Traffic.com, Inc.