BBVA to Unify Its Brand Worldwide, Change Logo
24 Abril 2019 - 10:53AM
Noticias Dow Jones
By Stephen Nakrosis
Banco Bilbao Vizcaya Argentaria, S.A., or BBVA (BBVA), on
Wednesday said it will unify its brand across the globe and is
introducing a new logo to reflect the change.
BBVA plans to discontinue using local names. This will affect
the bank's operations in Argentina, where it uses the Francés
brand, in Mexico, where it operates as Bancomer, in Peru, where it
uses the Continental brand, and in the United States, where it
operates as Compass.
Garanti, the Group's franchise in Turkey, will change its name
to Garanti BBVA, the bank said.
BBVA Chief Executive Onur Genç said "We are unifying our name,
alongside a change in the BBVA logo, to better convey our
increasingly digital and global reality."
Javier Rodríguez Soler, BBVA Compass president and CEO, said
U.S. customers should expect to see the change, first as the new
logo is placed on buildings, materials and digital offerings, and
then through the products and services the bank offers.
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
April 24, 2019 11:38 ET (15:38 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
Bbva Banco Frances (NYSE:BFR)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Bbva Banco Frances (NYSE:BFR)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024
Real-Time news about Bbva Banco Frances S.A. (New York Stock Exchange): 0 recent articles
Más de Bbva Banco Frances S.A. Artículos de Noticias