- Fresh data from Global Blue reveals that the global dynamic
recovery for Tax Free Shopping accelerated across Continental
Europe and Asia Pacific.
- Globally, issued Sales in Store like-for-like recovery
reached 153%1 in April 2024 compared to the same period in 2019,
vs. 140%1 in Q1 2024.
An accelerating worldwide recovery, compared to 2019
levels
In Continental Europe, April 2024 recovery is ahead of Q1
‘24 recovery, reaching 137%1 in April vs. 128%1 in Q1 ‘24, driven
by a strong recovery in Spain (166%1), France (158%1) and Italy
(145%1).
Regarding origin markets, US shopper recovery
accelerated, reaching 336%1 in April vs. 307%1 in Q1 ’24. The shift
of the Ramadan period negatively impacted GCC recovery2, which
stood at 198%1 in April vs. 277%1 in Q1 ‘24.
In Asia Pacific, the recovery rate reached a record level
at 194%1 in April vs. 166%1 in Q1 ‘24, fueled by a strong
performance in Japan (272%1) and South Korea (144%1).
In terms of origin markets, travelers from Hong Kong and
Taiwan continue to lead the recovery, reaching 517%1 in April vs.
502%1 in Q1 ‘24. Following behind are North East Asia travelers,
with a recovery rate of 323%1 in April vs. 287%1 in Q1 ‘24.
In terms of Mainland Chinese shoppers, the worldwide
issued Sales in Store like-for-like recovery reached 112%1 in April
vs. 101%1 in Q1 ‘24. Within Continental Europe, Mainland
Chinese shopper recovery reached 68%1 in April, in line with the
previous two months. In Asia Pacific, Mainland Chinese
shopper recovery accelerates, reaching 158%1 in April vs. 125%1 in
Q1 ’24.
A strong year-on-year performance for international
shopping
When analyzing the year-on-year variation in Tax Free Shopping
growth, the worldwide issued Sales in Store like-for-like
year-on-year performance reached +46% in April 2024 vs. last
year.
The issued Sales in Store in Continental Europe grew by
+25%3 in April 2024 vs. last year, influenced by a positive dynamic
across nationalities.
Regarding origin markets, the issued Sales in Stores
growth was positively influenced by most nationalities, with GCC
shoppers leading the way with a +87%3 growth rate in April 2024,
benefiting from a positive Ramadan calendar effect4. They were
followed by Mainland Chinese shoppers at +47%3 and US shoppers at
+23%3.
In Asia Pacific, the issued Sales in Stores growth rate
continues to remain high, reaching +103%3 in April 2024 vs. last
year. All nationalities contributed positively, with Mainland
Chinese leading the way at +262%3 in April 2024 vs. 2023, North
East shoppers at +159%3 and Hong Kong and Taiwan at +52%3.
Issued SIS L/L
recovery1
(in % of 2019)
% Issued SIS 2019
April
2024
March
2024
February
2024
January
2024
CY Q1
2024
CY Q4
2023
France
22%
158%
160%
174%
164%
165%
140%
Italy
24%
145%
135%
131%
111%
123%
123%
Spain
14%
166%
152%
134%
153%
151%
133%
Germany
13%
73%
69%
71%
70%
65%
74%
Other countries
27%
129%
121%
127%
121%
126%
111%
Total Continental Europe
100%
137%
130%
132%
125%
128%
118%
Japan
54%
262%
235%
229%
232%
232%
225%
Singapore
42%
81%
111%
84%
85%
92%
75%
South Korea
4%
140%
127%
118%
131%
125%
111%
Total Asia Pacific
100%
192%
181%
159%
161%
166%
150%
Total worldwide
100%
153%
145%
141%
135%
140%
127%
APPENDIX
Worldwide recovery rate (versus 2019) rate
Worldwide Year-on-Year Growth Rate (2024 vs. 2023)
Issued SIS L/L
Year-on-Year
Growth3
% Issued SIS 2023
April
2024
March
2024
February
2024
January
2024
CY
Q1 2024
France
26%
+13%
+3%
+21%
+11%
+11%
Italy
25%
+30%
+20%
+44%
+26%
+29%
Spain
15%
+38%
+18%
+52%
+31%
+32%
Germany
8%
+15%
-10%
+9%
+20%
+6%
Other countries
26%
+24%
+9%
+30%
+8%
+16%
Total Continental
Europe
100%
+25%
+9%
+32%
+17%
+19%
Japan
65%
+167%
+146%
+170%
+100%
+137%
Singapore
27%
-4%
+24%
+36%
+15%
25%
South Korea
8%
+63%
+96%
+138%
+108%
110%
Total Asia Pacific
100%
+103%
+102%
+120%
+71%
97%
Total worldwide
100%
+46%
+33%
57%
+34%
40%
GLOSSARY
- Gulf Cooperation Council countries include: Kuwait, Qatar,
Saudi Arabia, United Arab Emirates, Bahrain, Oman
- South East Asia includes: Indonesia, Thailand, Cambodia,
Philippines, Vietnam, Malaysia, Singapore
- North East Asia includes: Japan, South Korea
ABOUT GLOBAL BLUE
Global Blue is the business partner for the shopping journey,
providing technology and services to enhance the experience and
drive performance.
With over 40 years of expertise, today we connect thousands of
retailers, acquirers, and hotels with nearly 80 million consumers
across 53 countries, in three industries: Tax Free Shopping,
Payments and Post-Purchase solutions.
With over 2,000 employees, Global Blue generated €20bn Sales in
Store and €311M revenue in FY 2022/23. Global Blue is listed on the
New York Stock Exchange.
For more information, please visit www.globalblue.com
Global Blue Monthly Intelligence Briefing, April 2024, Source:
Global Blue
____________________
1 Recovery rate is equal to 2024 Issued Sales in Store divided
by 2019 Issued Sales in Store, like-for-like (i.e.: at constant
merchant scope and exchange rates). 2 Ramadan took place from March
10 to April 9 in 2024; while it took place from May 5 to June 3 in
2019. 3 Growth rate variation year-on-year (2024 vs. the same
period in 2023) 4 Ramadan took place from March 10 to April 9 in
2024; while it took place from March 22 to April 20 in 2023.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240507340179/en/
MEDIA CONTACTS Virginie Alem – SVP Marketing &
Communications Mail: valem@globalblue.com
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Investor Relations Mob: +44 (0)7815 034 212 Mail:
fgibbons@globalblue.com
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