OMG's Hearts & Science Tops Agency Network
Ranking
Group Sweeps the Network Rankings with All
OMG Agencies Ranked in the Top Five
NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group
(OMG), the media services division of Omnicom Group Inc. (NYSE:
OMC) and parent company to the OMD, PHD and Hearts & Science
global media agency networks, had the best 2023 net new business
record (wins-losses) among global media management groups, marking
the second consecutive year that OMG has outperformed its
competitors in incremental billings won.
As reported in the 2023 New Business Balance report from
RECMA (the Research Company Evaluating the Media Agency
Industry), OMG earned its encore as the #1 ranked global media
network by adding close to $3 billion
in net new business.
Additionally, OMG was the only holding company media group to
show positive net new business gains across every global region;
and was also the #1 ranked group in EMEA and LATAM.
An OMG Sweep at the Top of the Network Rankings
OMG's #1 ranking was fueled by outstanding performances in 2023
by its agencies, with Hearts & Science, OMD, and PHD all ranked
among the top five for net new business among global agency
networks – making OMG the only media agency group to have all of
its agency brands in the top five; and the only group with more
than two agencies among the top 10.
Hearts & Science Earns its First #1 Ranking
Fueled by more than $1 billion in
new business wins - including the global Jaguar Land-Rover
business, Allwyn, Horizon Pharma, and the Virgin Voyages
global consolidation - and with a win/loss ratio of 6:1 - Hearts
& Science earned its first #1 ranking in its eight-year
history. Punching above its weight, OMG's youngest and still
expanding network outperformed agencies with significantly larger
global footprints and market share to claim its place in a
statistical tie at the top of the network ranking.
OMD Ranked #1 Over Three-Year Reporting Window
In addition to evaluating annual outcomes, the RECMA New
Business Balance Report also assesses performance over a
three-year period, providing a deeper level of insight into an
agency's or a group's position in the marketplace. With close to
$3 billion in net new business won
between 2021-2023, OMD topped the three-year ranking, demonstrating
long-term leadership that super cedes single-year variables.
PHD Opens Wide Lead in LATAM
Combing a winning streak from leading local and regional brands
across the entertainment, retail, financial services, food, and
public utilities categories with the LATAM assignments for its
back-to-back global mega-wins in Q3 (Uber and Mexico-headquartered Grupo Bimbo), PHD didn't
just have the best net new business performance in the region - it
dominated the market. Outperforming the #2 ranked agency by 53%,
PHD's net new business total exceeded the combined total of
the other 13 agencies on the LATAM ranking - and helped
make OMG the #1 group in the region as well.
An Industry-Leading Offer
Concurrent with leading its category in winning new business and
successfully servicing a client roster that includes many of the
world's best-known brands, in 2023 OMG also led the industry in
delivering first-to-market capabilities and future-fit solutions
that drive sales and grow share for clients, including:
- The global adoption of its Agency as a Platform model that
leverages Omni - the open operating system that supports the
Omnicom network - to enable a flexible ecosystem of talent,
capabilities, and technology across all OMG
agencies.
- The launch of Omni Assist - the inaugural Generative AI
capability enabled by Omnicom's first-mover access to Microsoft's
Open AI GPT models - that has dramatically accelerated the timeline
from discovery to client outcomes by acting as a virtual assistant
providing insights, notifications, and recommendations across every
step of the Omni workflow, from audience development to
planning, activation, measurement, and optimization.
- Expanding its capabilities in high growth categories and
markets with the acquisitions of international financial services
specialty agency Ptarmigan and Brazil-based connected commerce shops Outpromo
and Global Shopper.
- First-to-market global and regional retail media network
partnerships with category leaders like Criteo, Uber and Tesco
that added to the industry's most extensive RMN portfolio.
- Partnering with NBCU to launch program-level reporting at scale
across CTV environments, transforming the way streaming content is
planned and bought.
- Operationalizing standards and best practices for programmatic
buying that enable levels of transparency, control, safety, and
effectiveness that significantly outperform recent industry
studies.
"Last year, the world's leading brands chose OMG agencies as the
media partners best able to help them unlock transformative growth
in an increasingly complex marketplace," says OMG CEO Florian Adamski. "Meeting that high bar is
how OMD, PHD and Hearts & Science - empowered by our
Agency as a Platform model - led the industry in 2023. As issues
like privacy in a cookieless world, an increasingly
commerce-centric marketplace, and the demand for cohesive consumer
experiences across the path to purchase bring new challenges for
marketers in 2024, we will deploy our world-class talent,
best-in-class tools, and next-in-class technology to deliver growth
for our clients, our agencies, and our people."
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of
Omnicom Group Inc. (NYSE: OMC), delivers transformational
experiences for consumers, clients and talent. Powered by
the Omni marketing orchestration system, OMG connects best
-in-class capabilities that enable our full-service media
agencies OMD, PHD and Hearts & Science to deliver more
relevant and actionable consumer experiences; more productive and
proactive client experiences; and more collaborative and rewarding
talent experiences for the more than 24,000 people serving the
world's leading brands in OMG agencies around the
globe.
Photo -
https://mma.prnewswire.com/media/2379468/RECMA_Chart_1_Infographic.jpg
Photo -
https://mma.prnewswire.com/media/2379469/RECMA_Chart_2_Infographic.jpg
Photo -
https://mma.prnewswire.com/media/2379470/RECMA_Chart_3_Infographic.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/omnicom-media-group-ranked-1-for-net-new-business-for-second-consecutive-year-302108420.html