The integration with Mastermind leverages
first-party data to improve the automotive retail shopping
experience
NEW
YORK, May 14, 2024 /PRNewswire/ --
automotiveMastermind, the automotive industry's trusted data and
technology provider, today announced a strategic integration
partnership with CarNow.
automotiveMastermind has a proven track record of success with
more than a dozen significant integration partnerships and
enhancements over the past 15 months. These include Reynolds &
Reynolds, Tekion, Elead / CDK and Dealer Socket. These integrations
have consistently improved Mastermind's functionality and provide
new benefits to automotive dealers, including personalized insights
and customer engagement opportunities. This history of successful
strategic integrations continues with the partnership with CarNow,
allowing Mastermind to better serve as a comprehensive service and
platform that provides real-time actionable insights to power
dealer operations.
The partnership with CarNow connects Mastermind with dealers'
existing operational systems to better account for consumers'
online and offline shopping behavior. This includes enhanced
tracking through the CarNow digital retailing suite, which improves
Mastermind's ability to detect customer activity and extract
relevant customer information, supporting proactive engagement and
hyper-personalized marketing to the most qualified customers.
"The strategic partnership with CarNow is just the latest step
we've taken to help our dealership partners continue improving the
overall consumer experience," said Aaron
Baldwin, chief product officer at automotiveMastermind.
"CarNow's real-time digital retail platform combined with
Mastermind data is a great showcase of how dealers can modernize
the consumer shopping journey through first-party data and
heightened connectivity. In today's competitive automotive retail
landscape, customers no longer see these functions as optional.
We're equipping our partners with the data and tools they need to
stay ahead."
The integration populates CarNow with Mastermind data, creating
an easy navigational pathway to purchase that dealership sales
teams can use when engaging specific customers. Additionally, the
Mastermind data will further enhance CarNow's ability to provide a
unique, seamless customer experience by leveraging Mastermind
predictive models in their online vehicle sales workflows. The
integration enhances Mastermind's accuracy in predicting what
offers will motivate customers to buy by leveraging real-time data
from CarNow's chat and digital retailing tools to identify who
dealers should market to, what offers will inspire customers to buy
and how soon dealers should begin marketing.
"We are excited to integrate Mastermind's personalized and
predictive insights into our CarNow platform to improve both the
consumer shopping experience and the dealer salesperson
experience," said John Lilly, chief
product officer at CarNow. "We are constantly looking for ways to
improve the conversations dealers are having with car shoppers
using our products, and we strongly believe partnering with
Mastermind will result in a measurable increase in the quality of
these conversations."
The new functionality with the CarNow integration will be
available for dealer partners using Mastermind later this year.
To learn more, visit automotiveMastermind.com.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global
Mobility, is the automotive industry's trusted data and technology
provider, driving value through actionable intelligence and
personalized experiences. The company's proprietary Mastermind
solution uses the power of predictive analytics to enable retailers
to connect with buyers and deliver an exceptional purchasing
experience. Through a combination of behavioral predictive
analytics, targeted marketing outreach, and expert consulting,
Mastermind empowers dealers and OEMs to deliver automotive retail
sales by seamlessly blending data and intelligence with
personalized insights. automotiveMastermind is headquartered in
New York City. For more
information, visit automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
About CarNow
CarNow is a market leader in automotive
retail solutions. Providing frictionless, real-time enterprise
software solutions, CarNow enhances online engagement and
streamlines communication between dealers and consumers. CarNow's
solutions empower dealers to seamlessly manage the entire
car-buying journey and provide shoppers with enhanced digital
retailing, messaging, and virtual showroom services. With 5,000
dealership customers and more than twenty manufacturer
certifications, CarNow is one of the fastest-growing companies in
automotive. CarNow is headquartered in Raleigh, North Carolina. Learn more at
www.carnow.com.
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SOURCE automotiveMastermind