Through the Marshalls Good Stuff Social Club,
the brand brings together a powerhouse group of experts in a range
of inspirational topics curated to help women unlock the life they
want to live.
FRAMINGHAM, Mass., June 7, 2024
/PRNewswire/ -- Marshalls (NYSE: TJX) today announces
programming in communities across America designed to help women
bridge the gap between where they are and where they know they're
capable of going. With a slate of new and returning programming as
part of the Marshalls Good Stuff Social Club, the brand
is continuing its mission to help women access the good
stuff™ in life and achieve their ambitions.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9267751-marshalls-long-term-programming-help-women-partnership-priyanka-chopra-jonas/
Marshalls commissioned research to understand the "access gap"
for women in the US – defined as what stands between women and the
life they want to live. Findings showed that 2 in every 3 women
feel like they aren't living their ideal life. Though many feel
optimistic about their futures, at least 36% of women feel like
they can never find the resources they need to get more out of
their lives. Whether it's a mentor to give them the confidence to
pursue a new passion, or the financial literacy to help them
prioritize their goals, Marshalls is committed to helping
close this "access gap."
In its biggest step forward, the brand is taking its Good Stuff
Social Club nationwide, starting tomorrow,
June 8 in Atlanta, followed by Chicago later this year with more cities to be
announced. And, for the second consecutive year, Marshalls is
partnering with actor and producer, Priyanka Chopra Jonas, to play an integral
role in designing the Good Stuff Social Club programming and to
build awareness through her own personal story and powerful
platform.
"I was honored to be invited to keynote at the first ever Good
Stuff Social Club and what I loved most about the experience is
that it fostered a supportive community where women could network
and access incredible experts and their life-changing advice,
tools, and resources, but also peers, and new friends. It was the
sense of community and togetherness that was so powerful," says
Chopra Jonas. "After that
experience, I wanted to expand the reach of the Social Club to
women in different cities. Every woman deserves to live the life
they want, and it's refreshing to partner with a brand like
Marshalls who has prioritized community-based initiatives like this
to support women."
As partners in this mission, Chopra
Jonas and Marshalls are collaborating again to design
impactful sessions on how to help find financial stability, how to
embrace your self-worth and achieve your ambitions for a better
life, how to turn connections into
valuable community, and how to style with purpose and
confidence.
"Marshalls has long upheld the belief that women should have
access to the good stuff™ in life - not only in
our stores but in every aspect that is important to them," states
Sonya Cosentini, Vice President,
Brand Marketing, Marshalls. "Last year, we made a great impact in
helping provide women the tools and resources they need to make
their ideal life a reality. It's evident, though, from our recent
research that there is still work to be done. All women
deserve the good stuff™ in life, but for so many
reasons, the life they want to live can feel just beyond their
grasp. By taking the Marshalls Good Stuff Social Club to two more
cities, and making it accessible to all digitally, we are able to
reach more women. And, in turn, help them get closer to the life
they want to live."
Women are encouraged to sign up HERE to join in-person
sessions taking place tomorrow,
June 8 from 10am-6:30pm ET at the women owned coworking
and community space, The Lola (621 North Ave NE Bldg D) in
Atlanta:
- Host: Lauren
Speed-Hamilton
- Atlanta-based entrepreneur and
media personality Lauren
Speed-Hamilton will host the day's activities, including
participating in select sessions during moderated Q&As to
foster a dynamic conversation between session leaders and
attendees.
- Growing Together: How Community is the Key to Success with
Zerina Akers
- Entrepreneur, celebrity stylist and a member of the Marshalls
Good Stuff Style Collective, Zerina has paved a path for aspiring
Black women and entrepreneurs. She'll share the lessons she's
learned in her career, speak to the value of community and how
elevating those around you can ultimately unlock the life you want
to live. A Q&A will follow, moderated by Lauren Speed-Hamilton.
- Finding Financial Stability with Your Rich BFF Vivian Tu
- Vivian Tu, financial mastermind
behind the Your Rich BFF brand, will reveal the tools and
strategies to help women manage their money and careers—as well as
setting aspirational and inspirational goals—to help give them the
confidence to pursue all of their ambitions.
- How Rejection Leads to Redirection with E! News TV
Personality Keltie Knight
- Keltie Knight will host a
session on re-framing perceived failures into lessons that lead to
a better future. Keltie will share how moments of rejection forced
her to reconsider the best path for achieving the life she wanted
to live, followed by a Q&A moderated by Lauren Speed-Hamilton.
- Finding Fulfillment by Going Beyond Happiness with
Jenn Lim
- Happiness expert Jenn Lim will
share how she creates time and space for joy, all while balancing
the demands of her career. After sharing her personal story and the
tools she uses to find happiness, Jenn will lead participants in a
creative journaling activity.
- Find Your Mentor Match: Speed Dating Edition
- Atlanta entrepreneur and
venture capitalist Jewel Burks
Solomon and Brenda Jiménez from the non-profit organization
MENTOR New York, an affiliate of
MENTOR, will lead a session on mentor matching. They'll share best
practices for building authentic, lasting peer-to-peer
relationships, before attendees jump into a round of "speed
mentoring" where they may just find their perfect mentor
match.
- Styling to Feel Your Best with Karen
Blanchard
- Style is more than wearing clothes, it's about finding what
makes you feel like your best, most confident self. Renowned
stylist Karen Blanchard will inspire
women to let their self-worth shine by providing styling tips and
trends.
As part of Marshalls mission, the brand will also donate
$400,000 via the TJX Foundation to
changemaking organizations like MENTOR, Girls Inc.,
and Savvy Ladies, to sponsor programming that gives girls and
women access to opportunities to grow and thrive nationwide.
Consumers outside of the Atlanta area can access digital tools and
resources following the event via @Marshalls on Instagram and
TikTok. All session sign-ups are free, and
availability is on a first-come, first-serve basis. Keep up with
the Marshalls Good Stuff Social Club by following the official
event hashtag #MarshallsGoodStuff and following @Marshalls on
Instagram and TikTok.
Survey Methodology:
A 5-minute online survey fielded May 7th,
2024 – May 14th, 2024. 1,000
respondents reflect U.S. residents who identify as women, ages
18-54.
About Marshalls:
Marshalls is one of the nation's leading off-price family retailers
with more than 1,200 stores spanning 48 states, D.C., and
Puerto Rico, and online
at Marshalls.com. Since opening its first store more than 40
years ago, the Marshalls name has become synonymous with off-price
shopping. Marshalls shoppers can find an amazing selection of
high-quality, on-trend, brand name and designer merchandise for
women, beauty, accessories, footwear, men, kids, and home
merchandise - all at amazing prices.
Media Contact: mgssc-media@edelman.com
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SOURCE Marshalls