BEIJING, Aug. 30,
2022 /PRNewswire/ -- On August
7 to 9, the 16th annual China Brand Festival took
place in Changsha, a city which
attracts regular visits from Chinese internet celebrities.
Organized by TopBrand Union and the China Convention Exhibition and
Event Society, the festival welcomed over 2200 government
officials, entrepreneurs, experts and scholars at its opening
ceremony, while the total number of guests exceeded 6000.
At the event, TopBrand Union unveiled new rankings, the 2022
edition of the TopBrand Global 500. The full list of companies and
the research methodology are publicly available in English and
Chinese at www.topbrand500.com.
Five of the top ten brands are from the technology sector,
including the first four on the list. Apple is the world's most
valuable brand as it is worth USD 799.81
billion. Microsoft, Google and Amazon take up the next three
places, respectively, with brand valuations of USD 667.43 billion, USD
405.53 billion, and USD 402.54
billion. The oil giant Saudi Aramco takes 5th
place with a valuation of USD 377.34
billion, and it is followed by 6th ranked Meta
which has a brand value of USD
362.06.
The USA has 210 companies
featured on the list, including over half of the top 100. In
addition to the companies in the top 10, the US has prominent
representatives from all other sectors in the rankings as well.
They include the medical industry leaders UnitedHealth and Johnson
& Johnson, which rank 8th and 10th with
valuations of USD 282.01 billion and
USD 278.67 billion, as well as the
retail giant Walmart which is ranked 14th which has a
brand worth USD 218.08 billion.
There are also 122 Chinese companies in the TopBrand Global 500,
with the highest-ranked one being 9th ranked CNPC with a
valuation of USD 280.28 billion. The
top 20 also includes Sinopec, State Grid and Huawei, ranking
11th, 14th and 18th, respectively.
Meanwhile, Taiwanese semiconductor giant TSMC is ranked
23rd, while tech leaders Tencent and Alibaba take up
29th and 30th place. Another notable entry is the wine
and spirits giant, Guizhou Moutai which is ranked is
64th.
Japan is the third most
represented country in the rankings, with three entries in the top
100. Automobile giant Toyota is the highest ranked one at
15th place, with a brand valuation of USD 204.52 billion, while the other two entries
are 55th ranked Sony, whose brand is valued at
USD 97.5 billion and NTT-AT which has
a brand valued at USD 68.11 billion.
Other strong brands, such as Honda, Hitachi, Panasonic, Mitsubishi,
SoftBank and Nintendo also make it into the elite 500.
Some of the strong European economies are also well-represented.
France has 19 companies featured
on the list, including LVMH which ranks 42nd with a
value of USD 114.89 billion. Other
entries include Total Energies, Airbus and Michelin. There are 18
German companies in the top 500 as well, with pharmaceutical giant
Merck ranked 54th, while SAP, Siemens, Volkswagen and
Mercedes-Benz also make it into the top 100.
The United Kingdom has 16
brands in the TopBrand Global 500, including THG which is ranked
59th and has a value of USD 87.69
billion. Other prominent entries feature AstraZeneca,
Unilever, GlaxoSmithKline and Rio Tinto.
The rankings were compiled based on a research methodology
designed by TopBrand Union. The research team examined a pool of
37164 companies, covering 47 major stock markets. The brand
valuation methodology was refined over a period of one year and
vetted by an international and independent Global Expert Review
Board with over 20 thought leaders and executives. It takes into
account five categories of indicators, namely: brand
internationalization, brand awareness, brand management, brand
reputation and core brand strength.
Prof. Wang Yong, Chairman of the
Board at TopBrand Union and Secretary-General of the China Brand
Festival, hopes to lead his team toward making further progress in
the field of brand valuation. He is determined continue providing
valuable insights into the branding industry.
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Contact:Ivo Ganchev
E-mail:ivo@brandcn.com
Tel.:0086-18612615091