The Halftime Show Featured Montell Jordan,
Monie Love, and Yo-Yo
EAST
POINT, Ga., April 19,
2024 /PRNewswire/ -- As the team entered their final
full week of regular season games at Scotiabank Arena, the Toronto
Raptors squared off with the Indiana Pacers on April 9, 2024. Adding to what was already a
high-energy performance, the Raptors vs Pacers halftime show was
nothing short of a who's who of hip-hop royalty presented by the
East Point Convention and Visitors Bureau.
From the opening seconds, it looked like viewers were in for a
treat for a 90's classic serenade – London heartthrob Monie Love, known for being in the middle, took
center stage during the first official time out, bringing a
high-energy performance of "It's a Shame" to set the stage for what
was yet to come.
Summer anthem hitman Montell
Jordan and the one not to be played with, Ms. Yo-Yo herself,
brought electrifying performances during halftime of "This Is How
We Do It" and "You Can't Play with My
Yo-Yo." And if that wasn't enough of a throwback surprise,
fans also enjoyed a duet of "Ladies First" from Monie Love and
Yo-Yo that had them on their feet.
Celebrity influencers representing the East Point brand were TLC
90 Day Fiancé cast members Shaeeda and Bilal. They wore
East Point branded jerseys that
had the crowd in awe as they engaged in excited conversations.
Joining them was Canada's own
television personality, Auntie Jillian, who also serves as a brand
Ambassador for East Point.
Present for the game from East Point Convention and Visitors
Bureau was Chairman Neel Shah and President Chantel Ross Francois, joined by Julian
Franklin Vice President, Partnership Development &
Strategy, MLSE amongst others. "My mission is to expand the
indelible imprint of the City of East
Point worldwide; this includes Toronto, an international target market, and
will span multiple points worldwide as we work diligently to raise
brand awareness of the unique offerings for all Visitors, Business
Meetings & Conventions, increasing overnight stays and the
economic impact to businesses in the City
of East Point" says Chantel Ross
Francois, President.
"Toronto Raptors fans bring unprecedented energy
to Scotiabank Arena every game night and our partnership with
East Point allows us to build this
excitement even further by tapping into music and other impactful
elements of culture surrounding basketball. We are proud to work
together to bring new in-arena experiences to our fans."
Julian Franklin, Vice President,
Partnership Development & Strategy, MLSE.
The City of East Point is Metro
Atlanta's Hidden Gem, just 5 minutes from the world's busiest
airport, Hartsfield Jackson International. It is footsteps to
Tyler Perry Studios and a sought-after filming destination for some
fan favorite shows, such as Ozark and Stranger Things. Most
importantly, The East Point Convention and Visitors Bureau promotes
the destination to different markets nationally and internationally
to give audiences a taste of its rich history, arts, and culture.
This impactful event kicked off at Scotiabank Arena in Toronto, Canada, inviting fans to "Where the
World Meets".
Watch the 90's classic artists Montell Jordan, Yo-yo, and
Monie Love halftime performance
HERE.
ABOUT EAST POINT CONVENTION
AND VISITORS BUREAU
East Point Convention & Visitors Bureau is a distinguished
organization committed to excellence and promoting the City of East Point, Georgia, as a unique
premier travel destination of "Where the World Meets." EPCVB
strives to strengthen tourism, support local businesses, and create
noteworthy experiences for travelers through strategic branding,
destination management, and community partnerships. The
City of East Point is vibrant with
culinary pleasures, rich with history and spirited culture that
captivates visitors from around the
world. www.visiteastpoint.org
Whittley Agency
Adrienne Alexander
Adrienne@whittleyagency.com
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SOURCE East Point Convention and Visitors Bureau